Top Brands & More: What’s Trending at CES 2015 Day Three?

January 8, 2015

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As the third day of the 2015 International CES begins to wind down, the pace of online conversations has only slowed as much as the pace of attendees moving around the Vegas Convention Center.

Today’s events highlighted conversations from brands focused on innovating what has come to be known among the crowd as #OtherTech. Today’s trending brands focused tightly around cameras and photography following key announcements from brands like Intel, Nikon, Kodak and GoPro. CES2015_TrendingDay3_01.08.15_Twitter

  • Intel continued to drive conversations as the top trending brand, revealing a mastery of the cadence and depth of announcements needed to remain a contender for long term trending at a multiple day event.
    • Today, the brand announced the winner of its Make It Wearable competition, Nixie, an autonomous, wearable drone that will undoubtedly try to render the Selfie Stick obsolete.
    • Other Intel-related trending topics included the Internet of Things (370 mentions), Selfies (170 mentions), Autonomous Drones (170 mentions), #OtherTech (140 mentions), Wearables (83 mentions), Technology (83 mentions), Wireless Charding (56 mentions) and Diversity (46 mentions).
  • GoPro announced a firmware update for its Hero4 cameras. This update includes a time-lapse video mode, 720p resolution at 240 frames per second 2.7k resolution for smoother videos, and auto-rotate among other updates.
  • Nikon announced the first ever touchscreen DSLR, the D5500 along with two new Nikkor lens, a telephoto zoom and telephoto prime.
  • Kodak began to appear in conversations on the heels of the announcement for its first venture into the mobile products market with the IM5 Android smartphone with a 13MP camera.

Finally as the convention hall floor at Tech East gears up for Engadget’s Best of CES Awards, there have been approximately 798,802 online mentions of CES 2015 through day three. Stay tuned for more trending topics and live updates from the International CES and our teams on Twitter with the hashtags #CES2015 and #FHTrueIQ as we continue to track what’s trending in Vegas.