FleishmanHillard Powers the 2015 International CES Official Social Media Command Center
FleishmanHillard is making big data small for visitors to the 2015 International CES® – the largest hands-on consumer technology event of its kind, running Jan. 6-9 in Las Vegas, Nev. For the second consecutive year, the agency’s FH TrueIQ system is powering the show’s official social media command center on behalf of the Consumer Electronics Association (CEA), which keeps showgoers and show-watchers informed of social conversation topics and trends in real time throughout the event.
A mobile data intelligence system, FH TrueIQ sifts through the vast amounts of data and conversation produced around CES 2015 to discover the people, places and things most talked about and shared on social media and to provide insight into the next big tech trends.
Along with CEA partners Buzz Radar and Storyful, a team of FH TrueIQ data analysts and content creators are on-site to create and distribute textual, visual, infographic and video content that will help brands, attendees and audiences afar keep up with breaking trends as they happen.
Designed to analyze big data and identify actionable insights, the team also will showcase how making big data small can help brands protect their reputation. In a world where technology can make or break a brand’s public image, it’s important to stay at the intersection of tech and business and plan ahead so that you can avoid reputation risks while gaining the benefits of new trends.
CES social media command center details:
- When: January 6-9, 2015, 9am-6pm PT daily
- Where: Teach East, Las Vegas Convention Center, North Hall, Grand Lobby
- Booth: GL6
- Show Floor Map
Follow along and join the conversation at @intlCES and @Fleishman on Twitter and with the hashtags #CES2015 and #FHTrueIQ. You can also take a look at how the FH TrueIQ system (formerly known as black box) powered the 2014 International CES social media command center.