A Closer Look at Our Partnership With Storyful
One of the most exciting areas of FH ContentWorks is the ability to quickly explore and implement new, highly effective approaches to content strategy, creation and distribution. Today’s announcement of our partnership with Storyful is a perfect example of bringing our clients’ content marketing efforts to a new level. We’ve always know people connect with relevant user-generated content (UGC) on a personal level in a way that brand content isn’t designed to do. So while the promise of bringing the value of UGC together with branded content was strong, the reality was difficult – beyond simply reposting what consumers created, it was slow and expensive to get all the rights necessary to take great UGC and tightly integrate it into a branded environment – at high speed. But the Storyful relationship is a great solution as it combines the speed, accuracy and expertise of a true editorial news team to help us deliver effective, UGC-driven branded content.