FleishmanHillard, BlueCurrent Campaigns for Chevrolet and Pampers Named to Shortlists at 2015 Cannes Festival of Creativity
Cannes, June 21, 2015 – FleishmanHillard and Chevrolet along with BlueCurrent Japan and P&G Pampers have been named to multiple PR Lions shortlists at the 2015 Cannes Festival of Creativity for the Chevrolet #TechnologyAndStuff and Pampers Nou-Ikumin campaigns. Chevrolet #TechnologyAndStuff is shortlisted in two PR competition categories – Crisis and Response and Real Time. Pampers Nou-Ikumin is shortlisted in the PR Research and Data category.
The Chevrolet campaign was spearheaded by FleishmanHillard, and the Pampers campaign was developed by BlueCurrent Japan, a FleishmanHillard specialty brand. They are among a premier field of entries from around the world that have been selected to go on for Silver, Gold, Bronze and Grand Prix PR Lions to be announced Tuesday evening.
The Chevrolet #TechnologyAndStuff campaign pivoted off an unplanned moment during the 2014 Major League Baseball World Series MVP presentation from title sponsor Chevy to jumpstart the introduction of the brand’s new Colorado truck. Playing off an on-air blunder about the truck’s “technology-and-stuff” features, FleishmanHillard and Chevrolet launched an overnight social campaign using the hashtag #TechnologyAndStuff to engage young truck buyers with humor, drive traffic to the website and focus attention on the truck’s cool tech features.
The Pampers Nou-Ikumin campaign educated Japanese moms about the value of Pampers’ new 12-hour protection diaper by making the connection between the product and this compelling fact – sound, uninterrupted sleep leads to better brain development. Pampers conceived language for the idea – “Nou-Ikumin,” (literally, baby sleep for brain growth) – and built a PR-driven campaign around the concept.
Cannes Lions is the world’s biggest annual awards show and festival for the creative communications industry.