FleishmanHillard Releases the Creating True Shared Value Booklet

October 1, 2015

by Kris Balderston

This past September, the United Nations General Assembly (UNGA) adopted the historic 2030 Agenda for Sustainable Development. This bold achievement in diplomacy includes the seventeen ambitious Sustainable Development Goals (SDGs) or “Global Goals” that member-states will strive to achieve over the next fifteen years. After recently traveling to New York City for UNGA-related and Clinton Global Initiative meetings, one thing has been made abundantly clear: the private sector has a key role to play in achieving a better world.

This sentiment was echoed clearly in the September issue of Fortune and the inaugural Change the World list. Through this recognition by mainstream media, Fortune and its co-contributors identified the top 51 companies that are creating business opportunity and social impact through innovations. FSG and Shared Value Initiative (clients), who helped develop the Change the World list, also identified the Unexpected Market Potential in the SDGs that leading businesses can pursue through a shared value approach. In fact, there are a number of opportunities for companies to expand and grow their social impact by focusing on core business interest.

The excitement about the SDGs persisted in Asia during the SharingValue Asia Summit in Singapore where I spoke about the emerging opportunities for increased collaboration in achieving the Global Goals. At the event, I announced the release of FH’s new guide to Creating True Shared Value, a joint effort by members of our DC and Hong Kong offices that provides an overview on how to pursue shared value strategies. This booklet highlights the capabilities and services, such as the Shared Impact Lab, that our agency has to offer organizations for designing and implementing shared value programs.

During time in Hong Kong, I had the opportunity to participate in a shared value roundtable discussion with global leaders from the FleishmanHillard network. I encourage more companies to seize this historical moment and find new opportunities through uncommon alliances that focus on achieving the SDGs.