FleishmanHillard Fishburn and PRCA Launch FUSE Program
LONDON, January 29, 2016 – FleishmanHillard Fishburn is launching FUSE, the first Public Relations Consultants Association (PRCA)-accredited training program developed by a UK public relations agency. The PRCA is the largest PR association in Europe, and aims to raise standards within the industry. The partnership between FleishmanHillard Fishburn and the PRCA recognizes the importance of professional development in attracting and retaining the top talent in the PR field. Under the CPD-accredited FUSE program, FleishmanHillard Fishburn staff members will earn points toward a PRCA Intermediate, Advanced or Expert diploma depending on their level and role. They will be required to attend learning events and groups, networking and speaking opportunities, coaching, and mentoring. The program will be will be designed to help individuals and their line managers plan, track and demonstrate progress towards specific career goals.