FleishmanHillard Named Winner of Ad Age BtoB Best Award
FleishmanHillard has been named a winner of this year’s BtoB Best Awards, presented by Ad Age. The agency was recognized for its work on behalf of Avaya. The campaign, “Translating Tech,” helped position Avaya as a 21st century company using humorous videos, a “Business Buzzword Blitz” and social media, and topped the Online Campaign category. The BtoB Awards recognize the most creative and innovative business-to-business marketing strategies from a wide range of industries each year.
- Avaya, “Translating Tech” (Winner, Online Campaign (websites, microsites))