Packing a Social Punch During the Super Bowl
During Super Bowl 50, FleishmanHillard supported nine client activations, ranging from sponsorships to product promotion. Both leading up to and during the “big game,” we used our social listening and analytics platforms to enter the social conversations about football, marketing spends and consumer engagement through exclusive data insights. These insights were then shared with media, clients and many of the firm’s client relationship managers. Take a look below to see what we found, and how you can make the most social impact during Super Bowl 51.