Digital & Social Media

Super Social Bowl

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With all sports and brand marketing eyes on San Francisco this week for football’s biggest game, FleishmanHillard (FH) is getting in the action with a social insights activation. From a command center hosted in the San Francisco office, FH enters the national conversation about football, marketing spends and consumer engagement through exclusive data insights shared with media, clients and many of the firm’s client relationship managers.

(Feb. 4, 2016)
Younger Millennials (24 and younger) have created a social happy hour, where they’re dominating social conversation about the Big Game from 7-9 p.m. Pacific.  But most are talking about events, artists and celebrity sightings, and not the game, players or teams. For brands investing in game-related entertainment experiences, this is where the action is.

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(Feb. 5, 2016)
Health and fitness brands will be welcome in the game time snacking conversation if they share advice and alternatives to lessen the impact of traditional football game foods.

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(Feb. 5, 2016)
For brands who invested in on-site activations in SF during the week leading up to the big game, the investment has proven to be a wise one. The increased density of people and their willingness to post on social gives brands a chance to connect with their audiences at an amplified level.

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