PR360: Is It Working and How Would You Know?
When: April 27, 2016
Historically, public relations has been seen as an immeasurable form of marketing, and recent years have seen PR lose credibility in comparison to other, more readily accountable disciplines. How can PR raise its profile against other forms of communications? At this year’s PR360 conference, Allison Adams, research and analytics lead at FleishmanHillard Fishburn, will discuss how PR can modernize measurement to demonstrate change and gauge real business impact. PR360, presented by PRWeek, gathers communications professionals from around the world to discuss a variety of communications topics, including digital and social, reputation, corporate communications and crisis management.
When: April 27, 2016; 9:45 A.M. BST
Where: Hilton London Bankside, 2-8 Great Suffolk Street, London SE1 0UG