How Important is Integrity, Really?

May 23, 2016

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There is a saying that integrity is about doing the right thing, even if no one is watching.

 For companies, the motivation to do right can be viewed from two perspectives. On a base level, it dramatically reduces the risk of a public-relations disaster and long-term financial and reputational impact on account of having done wrong.

 However, new research suggests that doing right is less of a means to an end than an end in itself.

 The sporting industry and corporate Canada could learn a lesson from that finding. With the French Open set to begin, the public will once again be reminded of the allegations earlier this year that the sport’s integrity police failed to act on suspicions that 16 of the top-50 ranked players were involved in match-fixing. The issue of failing to respond appropriately to cheating has also plagued cricket, horse racing, soccer, NASCAR, college basketball and football – to name a few.

The full version of this article originally appeared in The Globe and Mail.