Is Your Reputation 2017 Ready?
Reputation. Every company has one, like it or not, and almost everyone would agree that reputation is a business asset. Many business leaders, however, particularly within SMEs, are leaving the management of their reputation to accident. At best, this is a wasted opportunity to differentiate the company from the competition and build commercially useful profile; at worst it leaves the company vulnerable to the vagaries of public opinion, with potentially damaging results. The following five actions should, therefore, be on the ‘to do’ list of every business leader.