Millennials Rise to Power in Hong Kong

October 5, 2016

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The dust has settled on the floor of the Legislative Council, more succinctly known as LegCo. Following a six-week campaign period, a record high turnout at polling stations voted in Hong Kong’s youngest legislature since the handover in 1997.

Now, 17 of the Legislators will be under 40, compared with seven last term. Young new joiners have brought down the average age of the chamber to 49 from 54. The outcome of the election has not only affirmed the power of Millennials in social mobilization, but also their influence at home.

The entry of Millennial Legislators reflects a growing desire amongst Hong Kong people to seek change. How companies adapt to Millennial values and expectations will become a key factor in determining corporate and brand reputation in the local market.

Read the full article on the Center on Reputation.