How Does Your CEO Compare?
How do CEOs communicate compared to their peers? Our own Betsy Borrelli describes our just released Q3 report.
As CEOs increase their public profile, how do they communicate compared to their peers and CEOs in other sectors? What are they – or what could they be – talking about beyond earnings to positively impact stakeholder relationships and business goals?
To find out, we’ve been actively studying the visibility, public statements, topics and communications vehicles of 30 influential U.S. CEOs. We’ve just released our Q3 2016 report.
Did you know that technology CEOs speak about the widest variety of topics? That finance CEOs are becoming a lot more active in communications? That healthcare CEOs speak the least? That there’s a lot more thought leadership being communicated in the manufacturing industry? This was also the first quarter this year where CEO social media communication surpassed traditional media coverage.