Preparing Your CEO for the Role of Senior Statesman

December 6, 2016

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There is a need for a stronger voice of leadership in the C-Suite, but many executives struggle to articulate how and why their business matters to society.

 As communicators, we must be better prepared to help guide these executives to tell the story beyond managing the company and articulate its relevance to society and the larger issues of the day. Today’s most influential CEOs will not only be the captains of their enterprise but also senior statesmen in their society.

Read the full article on the Center on Reputation.