Former New York Times Business Editor Joins FleishmanHillard’s Global Newsroom
Addition of Tim Race Rounds Out Agency’s Global Newsroom Team Including ABC, CNBC, CNN, Parade and PBS Veterans
ST. LOUIS, February 6, 2017 – Continuing to invigorate its media relations practice, FleishmanHillard (FH) today announced the hiring of Tim Race, a 27-year veteran of The New York Times, and the appointment of five regional media relations leads. Race brings experience overseeing coverage for the automotive, healthcare, technology, energy and other major industry sectors.
“Today’s media ecosystem changes rapidly, creating new challenges and opportunities daily,” said J.J. Carter, FleishmanHillard chief operating officer and president, Americas. “We’re excited to add Tim to our growing roster of former journalists. His decades leading business coverage will provide us with insight from an editorial perspective that will help deliver fair and balanced stories for our clients.”
Race, a long-time business editor, writer and newsroom manager in New York and Europe, will be located in FH’s New York City office where he joins other former journalists including Fran Carpentier, who spent two decades as senior editor at Parade magazine; Barbara Pinto, a former correspondent and anchor for ABC Network News, CNBC and PBS; and Jeff Pohlman, a former investigative reporter with CNBC, CNN and NBC. Race will serve as a senior level strategist, helping design and shape clients’ editorial approaches including the structure, timing and sequence of stories across channels.
FleishmanHillard also announced the next phase of the revamped media relations practice that was introduced at the end of 2016, with the appointment of five regional media relations leads including Jan Rasmussen, Americas; James Dyson and Patrick Yu, APAC; Peter Meikle, EMEA; and Denise Rockenbach, Latin America.
“We’re continuing to drive our global media relations initiatives forward, building out our media talent base across our regions,” said Laura Russo, FleishmanHillard global managing director, media relations. “This group will serve a one-year-term and be accountable for helping launch new programs and products. Each individual will also help identify talent and continue to build the teams in their regions.”
FleishmanHillard’s media relations practice brings the power of 21st century, data-driven storytelling to clients through centers of media excellence around the world, connecting its network of influencers, former journalists and earned media practitioners. This community of more than 400 FH employees operates as a global newsroom, identifying trends and putting together packages of content to help clients share their stories.
FleishmanHillard specializes in public relations, reputation management, public affairs, brand marketing, digital strategy, social engagement and content strategy. FleishmanHillard was named PRWeek’s 2014 Global Agency of the Year and 2014 Asia Pacific Network of the Year, “Standout Agency” on Advertising Age’s 2013 A-List; NAFE’s “Top 50 Companies for Executive Women” for 2010-2016; and among PRWeek’s 2013 “Best Places to Work.” The firm’s award-winning work is widely heralded, including at the Cannes International Festival of Creativity. FleishmanHillard is part of Omnicom Public Relations Group, and has more than 85 offices in 30 countries, plus affiliates in 43 countries. Visit us at www.fleishmanhillard.com.
About Omnicom Public Relations Group
Omnicom Public Relations Group is a global collective of three of the top global public relations agencies worldwide and specialist agencies in areas including public affairs, marketing to women, fashion, global health strategy and corporate social responsibility. It encompasses more than 6,000 public relations professionals in more than 330 offices worldwide who provide their expertise to companies, government agencies, NGOs and nonprofits across a wide range of industries. Omnicom Public Relations Group is part of the DAS Group of Companies, a division of Omnicom Group Inc. that includes more than 200 companies in a wide range of marketing disciplines including advertising, public relations, healthcare, customer relationship management, events, promotional marketing, branding and research.