PR360: The Seven Sins of Change – and How to Avoid Them
When: April 27, 2017 1:45 – 2:00 BST
Where: etc. venues County Hall, Belvedere Road, London
At the end of the day, we’re all in this business to drive change. Change can come in many forms – perception or behavior change, increased share price, improved employee engagement, strengthened reputation, brand love, an overturned policy – and most of what we do is designed to deliver it.
The trouble is, real change is hard.
At this year’s PR360 conference, Ali Gee, deputy CEO & senior partner at FleishmanHillard Fishburn, will examine the classic pitfalls in campaign development that make delivering change harder. She’ll lift the lid on seven ‘sins’ of change campaigning and show what simple steps can be taken to avoid them.
Presented by PRWeek, PR360 gathers PR and communication professionals for two days of insight, advice and networking.