Zignal Labs Summit: Measuring Brand Health in a Social Marketplace
When: May 18, 2017 1:30pm – 2:30pm PST
Where: Marriott Union Square, San Francisco
Communications and marketing teams are the protectors of the company’s crown jewels: the corporate brand. Yet in a social and digitally-fueled marketplace, a company’s brand sentiment, perception and value will always change — sometimes overnight.
These fluctuations can be attributed to competitive and marketplace news, social conversations, influencer activity, company news and a host of other factors.
FleishmanHillard’s Jake Rosen joins a panel of experts to discuss how companies are measuring and calibrating their brand health to align with customers and communicate with a clear voice
This panel is part of the program from the Zignal Labs Summit 2017, a one day conference for media and social intelligence.