Creative Crossover: Changing the Face of Brands
When: Monday, June 19, 2017, 11am-12pm
Where: Le Grand Hotel Cannes, 45 La Croisette
The future is fusion as brands flex to changing tastes, relevance and purpose by mixing diverse creative talents to reimagine the possible. Join Young Guru, the legendary audio engineer who has worked with artists like Jay-Z, Alicia Keys, Beyoncé and more, as he explores how experimentation in innovation and creativity is shaking up processes, reinventing old models and pioneering the savvy use of new platforms.
But, more than anything, it’s eclectic people mashing it up together to spark the most powerfully sublime disruption. Enter the passion project, where hook-ups make uncommon collaboration more common sense. We’re here to discuss the age of the creative crossover and how to win through diversity-fueled innovation.
Three expert panelists will also weigh in:
- Val Vargas, senior vice president, Advertising and Creator Lab, AT&T
- Blake Cahill, senior vice president, global head of digital marketing & media, Philips Global
- Sophie Wong, senior vice president, concepts and strategy, The Marketing Arm
Ryan Brown, senior vice president, creative strategy and brand content, FleishmanHillard, will moderate the discussion.