Talking Tunes & Human Truths with Young Guru
When: Monday, June 19, 2:30pm-3:30pm
Where: ICCO House of PR (Cabana 11), Cannes, France
Grammy-nominated hip hop phenom Young Guru knows firsthand the way to a person’s heart is through their ears. At the busy intersection of marketing and entertainment, music is strengthening emotional bonds so people feel a brand, not just recognize it. Music that moves you is going far beyond the jingle to make deep and memorable brand connections that change attitudes and behaviors. Hear the back stories of creative campaigns that tune into sonic sensibility to succeed.
Moderated by Arun Sudhaman, The Holmes Report