The Real Impact of Fake News
When: Wednesday, July 26, 2017
Where: FleishmanHillard, 220 E 42nd St., New York, NY 10017
“Fake news” stories have a significant toll on businesses today – and can, without warning, become difficult to manage. Communication professionals are expected not only to spot a rising story, but also stop it in its tracks.
Join FleishmanHillard, Neiman Labs and New York chapter of the International Association of Business Communicators (IABC) on July 26 as we unravel this subject with a panel discussion on the impact of fake news and what it means from the corporate, agency and media perspectives. Expert panelists will discuss how they identify potential issues, advise clients or act themselves, and how they arm themselves for future impact.
Panelists will include:
Tim Race, Senior Vice President – FleishmanHillard New York
Tim is a member of the Corporate team at FleishmanHillard, a leading global corporate communications agency, where he offers media counsel and storytelling advice to corporate clients. Tim previously was a longtime editor, newsroom manager and writer at The New York Times with extensive experience overseeing award-winning news and enterprise coverage, and packaging them for digital and print publication.
Peter Himler, Founding Principal – Flatiron Communications LLC
Peter founded Flatiron Communications in 2005, a New York-based PR and digital media consultancy, after serving in senior media leadership roles at some of the world’s more esteemed global agencies including Edelman, Burson-Marsteller, Hill and Knowlton and Cohn & Wolfe. Peter currently serves as president of the Publicity Club of New York and edits the Medium publication “Adventures in Consumer Technology,” which has 47,000 followers.
Brett Lofgren – President of NewsWhip, North America & Global CRO
Brett directs overall growth and revenue strategy, helping brands and publishers use NewsWhip technology to grow their audience through social data. Most recently at leading content marketing platform Contently, Brett has 20 years of experience in digital media, having held C-Level roles at publisher monetization platform 33Across, Epic Advertising, and Yahoo!, among others.
Be prepared the next time a Fake News story affects you. Although designed from a PR and media perspective, professionals from both external and internal communications will benefit from this topic.