Hug Worthy Win: Build-A-Bear Workshop Selects FleishmanHillard to Support 20th Birthday Celebration

August 14, 2017

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ST. LOUIS, August 14, 2017FleishmanHillard has been selected by Build-A-Bear Workshop to support the global brand that kids love and parents trust during its 20th birthday year. The milestone occurs as the first generation of Build-A-Bear kids is sharing the joy of making furry friends with their own children. The agency’s work will include media relations, influencer engagement and event support in the United States, United Kingdom and Canada.

“This is an important time to thank our Guests for two decades of fun and bear hugs, and to amplify the stories that bring our brand to life,” said Sharon Price John, president and CEO, Build-A-Bear Workshop. “We are excited to have FleishmanHillard on board to help us tell those stories and share our hearts with fans across the globe.”

Since 1997, more than 150 million furry friends and countless memories have been made at Build-A-Bear Workshop stores. Build-A-Bear has been named to the Fortune 100 Best Companies to Work For ® list for nine consecutive years.

“For 20 years Build-A-Bear has been bringing joy, imagination and special moments to Guests of all ages,” said Terri Owen, general manager, FleishmanHillard in St. Louis. “We’re thrilled to win this work and have the opportunity to help a new generation discover this iconic brand.”

Build-A-Bear Workshop was founded in St. Louis on Oct. 27, 1997, as the first retail experience offering kids and kids at heart the opportunity to make and customize their own stuffed bears and animals. Today, the company operates more than 400 stores worldwide and offers a wide array of classic animals, popular characters and, of course, teddy bears.

For more information on Build-A-Bear Workshop and the company’s 20th birthday celebration, including details on monthly in-store Parties on the 20th, visit http://www.buildabear.com/20th-birthday/.

 

About FleishmanHillard
FleishmanHillard specializes in public relations, reputation management, public affairs, brand marketing, digital strategy, social engagement and content strategy. FleishmanHillard was named Agency of the Year at the 2017 North American Excellence Awards; PRWeek’s 2016 Greater China Agency of the Year; PRWeek’s 2014 Global Agency of the Year and 2014 Asia Pacific Network of the Year; and NAFE’s “Top 50 Companies for Executive Women” for 2010-2017. The firm’s award-winning work is widely heralded, including at the Cannes International Festival of Creativity. FleishmanHillard is part of Omnicom Public Relations Group, and has more than 80 offices in 30 countries, plus affiliates in 43 countries. Visit us at fleishmanhillard.com.

About Omnicom Public Relations Group

Omnicom Public Relations Group is a global collective of three of the top global public relations agencies worldwide and specialist agencies in areas including public affairs, marketing to women, fashion, global health strategy and corporate social responsibility. It encompasses more than 6,000 public relations professionals in more than 330 offices worldwide who provide their expertise to companies, government agencies, NGOs and nonprofits across a wide range of industries. Omnicom Public Relations Group is part of the DAS Group of Companies, a division of Omnicom Group Inc., that includes more than 200 companies in a wide range of marketing disciplines including advertising, public relations, healthcare, customer relationship management, events, promotional marketing, branding and research.

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