FleishmanHillard Named on Two Winning Clio Health Entries
ST. LOUIS, November 17, 2017 – FleishmanHillard (FH) won two Clio Health awards for its collaborative efforts with VML on behalf of client Gatorade. Both awards were received for Gatorade’s “Amplify” campaign in the Digital/Mobile (Health & Wellness) and Brand Partnerships & Collaborations (Health & Wellness) categories, winning Bronze and Gold, respectively. FH was named as the public relations agency on both entries.
Gatorade’s “Amplify” campaign centered on the Gatorade Amplify app. The app, which was powered by Spotify, was a science-backed music experience that aimed to help users reach their athletic goals. In three months, the app acquired 174,000 unique visitors, and users spent 1.4M minutes listening.
Part of the annual CLIO Awards programs, Clio Health recognized creative excellence in the healthcare industry, and celebrates work that meets consumers demands while also addressing complex challenges and demands of a rapidly evolving industry.
- Gatorade with VML, “Amplify” (Gold, Brand Partnerships & Collaborations (Health & Wellness))
- Gatorade with VML, “Amplify” (Bronze, Digital/Mobile (Health & Wellness))