FleishmanHillard Appoints New Global Managing Director, Technology
Agency Maintains Focus on Client Service Excellence, and Helps Both Tech and Non-Tech Companies Manage and Benefit from Digital Disruption, Positioning them as Innovation and Digital Leaders
ST. LOUIS, December 12, 2017 – Planning for the continued growth of its largest sector, FleishmanHillard (FH) has elevated Sophie Scott to the role of global managing director, technology. Scott was previously a senior partner and managing director of technology and strategy for the U.K. and EMEA. In this new role she will lead the agency’s integrated approach to growing its technology sector on a global basis.
“Sophie’s experiences guiding some of the most dynamic technology organizations across the globe make her an excellent choice for this critical role for our firm,” said J.J. Carter, FleishmanHillard chief operating officer and president, Americas. “The velocity of disruption taking place today requires us to anticipate and respond with clear communications – often in an instant. Sophie’s proven track record leading global teams to achieve this for our clients strengthens our ability to deliver the best work in the industry. We are thrilled she has taken on this next adventure and we expect our teams will thrive under her leadership.”
In her new position, Scott will lead the continuous development of the firm’s technology sector offering, which represents clients in a wide range of industries: from consumer electronics to cloud computing, e-commerce to security, and telecoms to wearables. She will also be responsible for attracting and developing top talent to support the agency’s robust roster of global technology brands across B2B, B2C and B2G.
“This is a big moment in the industry, and I’m honored to be provided with this opportunity,” Scott said. “We see huge potential in the traditional B2B tech space and have also seen significant growth and future opportunities when we combine forces with our other leading practices and sectors, such as healthcare, consumer products and services, financial and professional services, and, of course, social and innovation. The global team is best in class and I look forward to working closely with colleagues across FH in this next chapter for our sector.”
FleishmanHillard is bringing fresh thinking to clients that are being impacted by technological shifts in their industries, and the growing need for businesses in every sector to position themselves as innovative and digitally driven to survive and thrive. From inspiring non-tech clients to tell their stories at the Consumer Electronics Show (CES) to helping brands boldly reposition their companies as software and innovation leaders, the agency’s deep experience is helping spur ideas in tech and non-tech companies alike.
Scott also sees opportunities in booming tech markets like Asia, where the agency has deep experience and relationships with some of the world’s biggest global, Asia-headquartered tech brands.
Scott has been with FleishmanHillard for nearly 15 years executing award winning work. The tech practice in the U.K. tripled under her leadership, and Scott helped launch BlueCurrent, a FleishmanHillard brand, in the U.K. Before joining FH, she worked for Lewis PR’s London office.
FleishmanHillard specializes in public relations, reputation management, public affairs, brand marketing, digital strategy, social engagement and content strategy. FleishmanHillard was named Agency of the Year at the 2017 North American Excellence Awards; 2017 ICCO Network of the Year for the Americas and EMEA; PRWeek’s Best Places to Work 2017; PR News’ Best Places to Work in PR 2016-2017; Human Rights Campaign Best Places to Work for LGBTQ Equality for 2018; PR Awards Asia 2017 Greater China Agency of the Year; and NAFE’s “Top 50 Companies for Executive Women” for 2010-2017. The firm’s award-winning work is widely heralded, including at the Cannes International Festival of Creativity. FleishmanHillard is part of Omnicom Public Relations Group, and has more than 80 offices in 30 countries, plus affiliates in 43 countries.
About Omnicom Public Relations Group
Omnicom Public Relations Group is a global collective of three of the top global public relations agencies worldwide and specialist agencies in areas including public affairs, marketing to women, fashion, global health strategy and corporate social responsibility. It encompasses more than 6,000 public relations professionals in more than 330 offices worldwide who provide their expertise to companies, government agencies, NGOs and nonprofits across a wide range of industries. Omnicom Public Relations Group is part of the DAS Group of Companies, a division of Omnicom Group Inc., that includes more than 200 companies in a wide range of marketing disciplines including advertising, public relations, healthcare, customer relationship management, events, promotional marketing, branding and research.