Dubai Lynx 2018: Innovation and the Patient — The Details That Count

January 16, 2018

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When: Monday, March 12, 2018, 4:15 – 4:45 GST

Where: Dubai Lynx International Festival of Creativity

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Daily innovations in healthcare have the power to change patients’ lives, and nowhere in the industry is creativity more critical, or more welcomed, than in enhancing the patient experience. Around the world, we see new ideas and creative approaches to improving care and encouraging behavioral change. Join our own Anne de Schweinitz, global MD, healthcare, as she joins top mind from Bayer (client) for “Innovation and the Patient — The Details That Count” to discuss examples of daily healthcare innovations that have changed patients’ lives and examine how healthcare companies are using creative approaches to cut through the industry noise in simple and engaging ways.