FleishmanHillard Appoints New Global Managing Director, Brand Marketing
ST. LOUIS, February 21, 2018 – FleishmanHillard (FH) has appointed Candace Peterson to the role of global managing director, brand marketing, charged with the creative and activation needed to connect consumers with the brands they love on behalf of FH clients.
In her new role, Peterson will connect brand specialists across the global FH network to bring creative problem-solving, breakthrough ideas and trending marketing insights to clients on a real-time basis guided by the firm’s strength in social data analytics and research. This effort will use FleishmanHillard’s signature “Authenticity Gap” reputation research to analyze how well brand experience aligns with consumer expectations that drive purchase decisions.
“Candace is a rare talent whose experience reflects a fluency in marketing and creative disciplines not often found inside a public relations agency,” said J.J. Carter, FleishmanHillard chief operating officer and president, Americas. “She speaks the language of the CMO, and her unique understanding of how brands and companies can creatively connect to individual consumers, communities and the world will inspire our teams and our clients to blaze new trails.”
Peterson brings an award-winning background in advertising, creative and marketing to her new role following a career spanning more than 20 years working with powerhouse creative firms including Ogilvy & Mather, J. Walter Thompson and TracyLocke. She joined FleishmanHillard’s Dallas office in 2014 as executive creative director.
Peterson’s signature strength fuses the art of creative storytelling with the relationship rigor of reputation management that is foundational to FH and to public relations. In her new role, she will leverage the firm’s first-class social intelligence, planning and insights, and creative power to fuel marketing-driven clients and campaigns.
“I was drawn to FleishmanHillard because of its unique point of difference,” Peterson said. “One that understands both brand and reputation – and attracts clients who recognize brand sentiment is impacted by both sides of that equation.”
Peterson aims to cement FH’s position as the strategic and creative partner-of-choice by marketing-driven clients and partner agencies.
“Engaging customers is a fluid process that requires brands to constantly innovate and embrace the notion that brand loyalty is something that must be earned on a perpetual – even daily – basis,” Peterson said. “By leading with creative problem solving, we plan to unlock the power of brand loyalty.”
FleishmanHillard specializes in public relations, reputation management, public affairs, brand marketing, digital strategy, social engagement and content strategy. FleishmanHillard was named Agency of the Year at the 2017 North American Excellence Awards; 2017 ICCO Network of the Year for the Americas and EMEA; PRWeek’s Best Places to Work 2017; PR News’ Best Places to Work in PR 2016-2017; Human Rights Campaign Best Places to Work for LGBTQ Equality for 2018; PR Awards Asia 2017 Greater China Agency of the Year; and NAFE’s “Top 50 Companies for Executive Women” for 2010-2017. The firm’s award-winning work is widely heralded, including at the Cannes International Festival of Creativity. FleishmanHillard is part of Omnicom Public Relations Group, and has more than 80 offices in 30 countries, plus affiliates in 43 countries.
About Omnicom Public Relations Group
Omnicom Public Relations Group is a global collective of three of the top global public relations agencies worldwide and specialist agencies in areas including public affairs, marketing to women, fashion, global health strategy and corporate social responsibility. It encompasses more than 6,000 public relations professionals in more than 330 offices worldwide who provide their expertise to companies, government agencies, NGOs and nonprofits across a wide range of industries. Omnicom Public Relations Group is part of the DAS Group of Companies, a division of Omnicom Group Inc., that includes more than 200 companies in a wide range of marketing disciplines including advertising, public relations, healthcare, customer relationship management, events, promotional marketing, branding and research.