Midwest Digital Marketing Conference 2018

March 22, 2018

Share

When: March 27 & 28, 2018, 8:30 a.m. to 4:00 p.m.

Where: St. Louis Union Station, 1820 Market St., St. Louis, MO 63103

Register now

Join us at the sixth annual Midwest Digital Marketing Conference, a two-day event featuring some of the foremost digital marketing experts from across the region. Several panels will feature three of FleishmanHillard’s own: Steve Bauer, global lead, social art; Cully Eisenbeis, associate research & analytics director; Avery Pijut, director, talent development.

Crisis at the Speed of Social 

Cully Eisenbeis

Only 20% of Fortune 1000 companies have a plan in place to address a social media crisis – even the smallest crisis can cost companies as much at $4.5M. The session will outline the three basic components of social crisis management – People, Platforms, Process. The majority of attention will be on the process (or system) by which companies can prepare for, mitigate and recover from issues which arise on social, are a direct result of social or are amplified by social. The session will culminate in a case study that details how each function within a communications group worked to mitigate and ultimately rectify a crisis which was started by activists on social media.

Social Media Crisis Management Panel

The explosion of digital media and social platforms has naturally led to a rise in the relationship between a brand and their consumers. With that comes the occasional social media crisis that we may have to engage with as marketers. Brands should have a plan in place to avoid a social media crisis to help stop reputational damage before it escalates.

However, sometimes the best laid plans can explode. At times like this, you need a social media crisis management strategy in place before things go too far and damage your brand. Come to our session to hear from leaders in the industry who will help answer your questions around planning, addressing and even what not to do in a social media crisis with your brand.

Building a Digital Dream Team Panel

Steve Bauer

Learn some team-building hacks from the humans on the front lines of digital marketing.

In an age when almost all elements of our life have become digital, the need to create a space for humans can be easily overlooked. Whether you lead a large enterprise or a start-up, your ability to build a dynamic team is critical to both the strategy and implementation of a successful digital outcomes. We have gathered a group of human-centered digital geniuses to give first-hand experiences at assembling high performing teams.

VIP Session: Steve Bauer with Keynote Pam Moore

These sessions will be more intimate than the regular breakout sessions because only those with All-Access and Premium pass levels will be able to attend. The session style will be a Q&A format, attendees will be able to ask Keynote Speaker Pam Moore any question and also meet Pam in person. Session moderated by Steve Bauer.

Social Media Jobs, Now & Then

Avery Pijut

As the Communications industry expands through social media, every communications professional has the opportunity to grow and blaze their own trail as job responsibilities evolve with the changing technologies.

This session will cover:

  • Social Media adoption and evolution over the last 12 years,
  • What jobs looked like then & what you need now,
  •  How and why social media professionals need deeper skills & experience.