PR360 Keynote Presentation: Is PR Any Good?

April 2, 2018

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When: April 20, 2018; 10:50-11:10 a.m. GMT

Where: etc. venues, County Hall, Belvedere Road, London

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Kev O’Sullivan

Industries and arts have pinnacles: achievements, awards, challenges and accolades that say, “you’ve really made it”. In fitness, it may be completing the Iron Man or participating in the Olympics. In film, it may be a shiny statuette or enjoying a star on the Walk of Fame. And business? Well, making your first million or gracing the cover of Forbes is pretty special. Kev O’Sullivan, executive creative director, FleishmanHillard Fishburn, will look through the history of PR, assessing our pinnacles, and hopefully answering the question, “is PR actually any good?”

If it is, how can we attract more of the right thinking and right talent to sustain it? If not, how can we make improvements?