FleishmanHillard Makes Nine Additional Cannes Lions Shortlists

June 20, 2018

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CANNES, June 20, 2018 — FleishmanHillard has been named to nine more shortlists across four categories at this year’s Cannes Lions. The firm was shortlisted for work on behalf of clients AT&T, Gatorade and Philips. These latest shortlist nods have raised the firm total shortlist count so far to 25 shortlists across 11 categories.

The firm also received recognition for its role as PR agency for AT&T’s “The Face of Distracted Driving” campaign, which was lead by BBDO New York. “The Face of Distracted Driving” built off of AT&T much-lauded “It Can Wait” campaign, was shortlisted in the CSR sub-category of the Social & Influencer Lions.

Once again, the firm received additional shortlist nods for work on behalf of Gatorade and Philips. “The Debut” for Gatorade with VML was shortlisted in the Innovative Use of Community sub-category of the Social & Influencer Lions and the Real Time Response sub-category of the Direct Lions. “Dutch Masterjuices” for Philips with Ogilvy Singapore was shortlisted in two sub-categories of the Direct Lions: Consumer Durables and Ambient Media, as well as the Events Stunts sub-category of the PR Lions.

  • Shortlist, Social & Influencer Lions (CSR): “The Face of Distracted Driving” for AT&T with BBDO New York
  • Shortlist, Social & Influencer Lions (Innovative Use of Community): “The Debut” for Gatorade with BBDO New York
  • Shortlist, PR Lions (Food & Drink): “Turning Beer Into Water” with AB InBev
  • Shortlist, PR Lions (Internal Comms): “Turning Beer Into Water” for AB InBev
  • Shortlist, PR Lions (Events Stunts): Royal Philips, “Dutch Masterjuices” with Ogilvy Singapore
  • Shortlist, Direct Lions (Consumer Durables): Royal Philips, “Dutch Masterjuices” with Ogilvy Singapore
  • Shortlist, Direct Lions (Ambient Media): Royal Philips, “Dutch Masterjuices” with Ogilvy Singapore
  • Shortlist, Direct Lions (Real Time Response): “The Debut” for Gatorade with VML