FleishmanHillard Shortlisted for 14 Lions with Crocs, Gatorade & Philips

June 19, 2018

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Cannes, June 19, 2018 — FleishmanHillard has been named to 14 shortlists at the Cannes International Festival of Creativity for its work on behalf of clients Crocs, Gatorade and Philips.

For Crocs, the firm was recognized for its work on the “Making Fugly Cool” campaign, also in the Brand Experience & Activation category. The campaign coordinated a brand partnership with fashion designer Christopher Kane. The resulting Crocs X Christopher Kane collection took over London Fashion Week by storm, resulting in considerable coverage for Crocs and sparking a widespread fashion trend.

For Gatorade, FleishmanHillard was shortlisted with TBWA\Chiat\Day Los Angeles, VML and OMD, and was named as the PR agency on entries in a wide range of categories, including the Glass, Film Craft, Entertainment and Mobile. A total of four Gatorade campaigns were recognized: “Sisters in Sweat,” “Secret to Victory,” “#TheDebut,” and “Beat the Blitz.”

For Philips, the firm was shortlisted four times in the Brand Experience & Activation category as the PR agency with Ogilvy Singapore for the “Dutch Masterjuices” campaign. The shortlisted campaign promoted increased appreciation for and consumption of fruits by creating fresh juices using the same fruit depicted in famous Dutch Masters paintings.

Winners will be announced throughout the festival. The Cannes Lions International Festival of Creativity is held in Cannes, France each June, and brings together thousands of advertising, marketing and communications professionals to celebrate the power of creativity.

  • Shortlist, Brand Experience & Activation Lions (Sponsorship & Brand Partnership): “Making Fugly Cool” for Crocs
  • Shortlist, Glass Lion: “Sisters in Sweat” for Gatorade with TBWA\Chiat\Day Los Angeles
  • Shortlist, Mobile Lion (Awards Games): “Beat the Blitz” for Gatorade with VML
  • Shortlist, Mobile Lions (Technology, VR): “Beat the Blitz” for Gatorade with VML
  • Shortlist, Entertainment Lions (Live Experience Games): “Beat the Blitz” for Gatorade with VML
  • Shortlist, Entertainment Lions (Use of Emerging Tech for Sports): “Beat the Blitz” for Gatorade with VML
  • Shortlist, Entertainment Lions (Excellence in Audience Engagement or Distribution Strategy for Sports Entertainment): “The Debut” for Gatorade with VML
  • Shortlist, Film Craft Lions (Script): “Sisters in Sweat” for Gatorade with TBWA\Chiat\Day Los Angeles
  • Shortlist, Film Craft Lions (Script): “Secret to Victory” for Gatorade with TBWA\Chiat\Day Los Angeles
  • Shortlist, Digital Craft Lions (AR, VR & Mixed Reality): “Beat the Blitz” for Gatorate with OMD USA New York
  • Shortlist, Brand Experience & Activation Lions (Consumer Durables): “Dutch Masterjuices” for Royal Philips with Ogilvy Singapore
  • Shortlist, Brand Experience & Activation Lions (Consumer Durables): “Dutch Masterjuices” for Royal Philips with Ogilvy Singapore
  • Shortlist, Brand Experience & Activation Lions (Brand-owned Experiences): “Dutch Masterjuices” for Royal Philips with Ogilvy Singapore
  • Shortlist, Brand Experience & Activation Lions (Live B2C Brand Experience or Activation): “Dutch Masterjuices” for Royal Philips with Ogilvy Singapore
  • Shortlist, Brand Experience & Activation Lions (Sponsorship & Brand Partnership): “Dutch Masterjuices” for Royal Philips with Ogilvy Singapore