Evolve or Die

The problem with change is that you don't notice it while it's happening. I remember when the publishing world was caught by surprise a few years back by something called the Internet. It was seen…

The Surprising CSR Mistakes Companies Are Still Making (And Why We Love to Fix Them)

The pace of innovation in the corporate responsibility space is fast. In my six years counseling FleishmanHillard’s largest portfolio of corporate responsibility and global impact clients, I’ve watched the bar rise year over year in…

What Can Companies Learn From Donors?

Armed with experience working for the British Government’s aid agency, the Department for International Development (DFID), and as former Head of News for Save the Children, I relish the opportunity to advise companies on their…

FleishmanHillard in South Africa Commits to a Future of Shared Growth and Prosperity

Empowerment is a moral imperative, but for it to affect real change we must approach it with the view of making it a lasting solution with many tangible steps along the way. Developing people is…

PR’s Greatest Ever Business Builder

John D. Graham is celebrating 50 years at FleishmanHillard. Now our Chairman, he spent no less than 32 glorious years as this firm’s President and CEO. It is highly unlikely that anyone in our industry…

Four Reasons to Love Listicles

Writers don’t like listicles. They cite an absurd mish-mash of topics and a yawn-worthy, predictable structure. What’s more, they say, life’s complexities don’t always fit into the listicle template (so stop trying to force it,…

(Plat)Form Follows Function For Sponsored Content

Remember when we got into an elevator and everyone stared at the ceiling? Those days are gone. Rather than looking upwards to avoid the pressures of proximity, today everyone looks down at the palm of…

Different Content for Different Platforms Brings Best ROI

Here’s an Internet Age riddle: I spend less time reading posts on top-tier tech blogs, yet I’m more connected than ever to their opinions and observations. How do I do it??? The answer to this…

Transforming the Food Industry, One Post at a Time

Social and digital technologies have had a major impact on almost every single aspect of our lives. How we communicate, how we shop, how we take and share pictures, how we get directions -- even…

Your Periscope Stinks: How Brands Can Better Connect

Periscope recently added options to fast forward or rewind broadcast replays because “busy” users need to get to the good parts sooner. While the introduction of Skip Ahead is a great timesaver for viewers, it…

Canada's Political Tsunami

Canadian politics are bland. Colorless. Even flat-out boring. Right? Think again. Enter Justin Trudeau, Canada's new Prime Minister-designate, and son of legendary Prime Minister Pierre Trudeau. Leading the Liberal Party of Canada to a majority…

Break Through the Political Clutter

Companies and organizations constantly are looking for ways to reach audiences that matter, whether they are members of Congress, local elected officials or opinion leaders. And while today we have more ways to communicate than…

FleishmanHillard Releases the Creating True Shared Value Booklet

This past September, the United Nations General Assembly (UNGA) adopted the historic 2030 Agenda for Sustainable Development. This bold achievement in diplomacy includes the seventeen ambitious Sustainable Development Goals (SDGs) or “Global Goals” that member-states…

Know Your Audience

They say it’s our differences that make us interesting - or words to that effect - and it’s a vital tenet to remember when working in international marketing, advertising or communications. Of course languages differ…

Insight Mining: Look to Yourself

We broke a cardinal rule recently: We turned the branding model on its head and looked to gain internal insight before we looked elsewhere. A colleague and I had a discussion on this before we…