Four Reasons to Love Listicles

Writers don’t like listicles. They cite an absurd mish-mash of topics and a yawn-worthy, predictable structure. What’s more, they say, life’s complexities don’t always fit into the listicle template (so stop trying to force it,…

(Plat)Form Follows Function For Sponsored Content

Remember when we got into an elevator and everyone stared at the ceiling? Those days are gone. Rather than looking upwards to avoid the pressures of proximity, today everyone looks down at the palm of…

Different Content for Different Platforms Brings Best ROI

Here’s an Internet Age riddle: I spend less time reading posts on top-tier tech blogs, yet I’m more connected than ever to their opinions and observations. How do I do it??? The answer to this…

Transforming the Food Industry, One Post at a Time

Social and digital technologies have had a major impact on almost every single aspect of our lives. How we communicate, how we shop, how we take and share pictures, how we get directions -- even…

Your Periscope Stinks: How Brands Can Better Connect

Periscope recently added options to fast forward or rewind broadcast replays because “busy” users need to get to the good parts sooner. While the introduction of Skip Ahead is a great timesaver for viewers, it…

Canada's Political Tsunami

Canadian politics are bland. Colorless. Even flat-out boring. Right? Think again. Enter Justin Trudeau, Canada's new Prime Minister-designate, and son of legendary Prime Minister Pierre Trudeau. Leading the Liberal Party of Canada to a majority…

Break Through the Political Clutter

Companies and organizations constantly are looking for ways to reach audiences that matter, whether they are members of Congress, local elected officials or opinion leaders. And while today we have more ways to communicate than…

FleishmanHillard Releases the Creating True Shared Value Booklet

This past September, the United Nations General Assembly (UNGA) adopted the historic 2030 Agenda for Sustainable Development. This bold achievement in diplomacy includes the seventeen ambitious Sustainable Development Goals (SDGs) or “Global Goals” that member-states…

Know Your Audience

They say it’s our differences that make us interesting - or words to that effect - and it’s a vital tenet to remember when working in international marketing, advertising or communications. Of course languages differ…

Insight Mining: Look to Yourself

We broke a cardinal rule recently: We turned the branding model on its head and looked to gain internal insight before we looked elsewhere. A colleague and I had a discussion on this before we…

It’s Tough to Make Predictions, Especially About the Future*

In a lot of ways, the use of social data has not progressed much farther than meteorology a century ago. Oft-utilized metrics such as volume, sentiment and influence tell us what happened to a piece…

A Little Glimpse Packs A Big Marketing Punch

The New York Times Magazine wrote a piece in 2011 on “a (relatively) new online genre called reaction videos,” describing it as “one of the more fascinating entries in America’s ongoing anthropology of itself.” The…

Cannes PR Lions 2015: Looking Back on New PR’s Bright Future

Cannes PR Lions 2015: Looking Back on New PR’s Bright Future This is PR’s time. Since its debut at Cannes Lions in 2009, the discipline has evolved its soft power into an undeniable force for…

Nurturing Creativity Inside PR

I’d wager that, if you were to ask everyone who works in PR whether they consider themselves creative, a majority would say yes. Probably a large majority. And yet, the industry seems to have its…

A Different Perspective on Cannes: An Interview With the Holmes Report’s Arun Sudhaman

It’s day five of Cannes Lions. I’m sitting in the Omnicom Agencies at Cannes lounge, listening to some great speakers, including Snapchat sensation Shonduras and Zach James, co-founder and CEO of ZEFR, talk about the…