It’s Tough to Make Predictions, Especially About the Future*

In a lot of ways, the use of social data has not progressed much farther than meteorology a century ago. Oft-utilized metrics such as volume, sentiment and influence tell us what happened to a piece…

A Little Glimpse Packs A Big Marketing Punch

The New York Times Magazine wrote a piece in 2011 on “a (relatively) new online genre called reaction videos,” describing it as “one of the more fascinating entries in America’s ongoing anthropology of itself.” The…

Cannes PR Lions 2015: Looking Back on New PR’s Bright Future

Cannes PR Lions 2015: Looking Back on New PR’s Bright Future This is PR’s time. Since its debut at Cannes Lions in 2009, the discipline has evolved its soft power into an undeniable force for…

Nurturing Creativity Inside PR

I’d wager that, if you were to ask everyone who works in PR whether they consider themselves creative, a majority would say yes. Probably a large majority. And yet, the industry seems to have its…

A Different Perspective on Cannes: An Interview With the Holmes Report’s Arun Sudhaman

It’s day five of Cannes Lions. I’m sitting in the Omnicom Agencies at Cannes lounge, listening to some great speakers, including Snapchat sensation Shonduras and Zach James, co-founder and CEO of ZEFR, talk about the…

BlueCurrent’s Tetsuya Honda Opens the Kimono on Killer Japanese Creativity

BlueCurrent Japan founder and Managing Director Tetsuya Honda revealed all today in his forum on Japanese creativity at the Cannes Lions Festival of Creativity. He took the standing-room only audience on a cultural journey where…

Dangerous Ideas at Cannes

Reading through the shortlist for the PR category in the 2015 Cannes Lions makes one thing crystal clear: The lines between advertising, media and public relations are no longer blurred. In this arena they no…

Cannes Conversations

This year’s 2015 Cannes Lions Festival of Creativity is as fertile as ever. The rich roll call of celebrity speakers and marketing luminaries has sparked many conversation threads and debates. I’ve picked out six trends…

Lions Health Day 2: Being Better at Doing Good

Day two at Lions Heath at times left me feeling uncomfortable, privileged and unknowingly apathetic. Two very different sessions directly challenged me to deliver on the festival promise of life-changing creativity. The United Nations Foundation (a…

What Roared at Lions Health? A Look at the Winning Campaigns

Last night, the Health Lions were handed out for just the second year. Much of the work can be viewed on the Cannes site. There are a few common themes, I thought, that tied many…

The Power of Creativity, Technology and Healthcare: Observations from Day 1 of Lions Health

Break boundaries and create exceptional work that saves lives. That is the challenge that Lions Health festival gave over 900 delegates during day one of the second Cannes Lions Health Festival. Throughout the first day, a…

Winning at Cannes in Healthcare – What Does It Take?

At the inaugural Lions Health festival last year – two days of seminars and awards dedicated to creativity in healthcare communications – Jim Stengel, former P&G CMO and one of the first speakers at the…

Creativity and PR, Strange Bedfellows?

Let’s face it: PR came late to the “capital C” Creative party. Having read the definitions of Creative in the context of different agencies, having looked at the work that graces the PR award show…

Trust Me, I’m Creative

“I don’t have a seat at the table.” Throughout the years I’ve been transitioning from a producer of creative to a creative counselor, I’ve heard this phrase. A lot. But what table are we talking…

Getting Clear on Creative

Creative has been a buzzword in PR for the past five years. As such, we’ve seen more creative-focused titles cropping up at shops large and small. But if you look at all the folks at…