Our Power to Change the World With Shared Impact

Corporate citizenship isn’t dead. It’s hanging out somewhere with cause marketing and CSR, reminiscing about the old days. When creating goodwill alone was enough. And demand for ROI sat in awkward silence. Actually, sometime between…

The Fundamental Flaw of Traditional Employee Communications

Almost every change initiative fails. A depressing statement, yes. However, there’s hope. How you integrate formal and informal communications can help you be one of the few who succeeds. In 1996, John Kotter published Leading…

Fake It Till You Make It?!?

How many leaders have been successful with that strategy? Yet that’s the premise put forward in the most recent Harvard Business Review cover story. The article, “The Problem with Authenticity,” proposes that being true to…

On the Record: Five Reminders for Delivering a Strong Interview

During my days as a journalist, I had the opportunity to interview hundreds of politicians, business leaders and CEOs. My objective was the same each time – help them tell their story in a compelling…

The Three Pillars of a Winning Sports PR Playbook

Athletes, coaches and owners. Sponsors. Passionate fan bases. Managing PR in the sports world requires a unique approach. To find success – and avoid the many potential pitfalls – it’s important to build an approach…

FleishmanHillard Brings on DDC Advocacy, the Leader in Data-Driven Advocacy Campaigns Globally

Regardless of your political leanings, here’s one thing communicators all can agree on: There’s been a dynamic change in the way we engage the political landscape. With the dramatic growth of 24/7 news coverage, real-time…

Is Facebook Validating PR Fundamentals?

Many of you are aware of Facebook’s changes to its algorithm. The updated algorithm detects overt commercial messages and does not release them to the public unless they’re paid for. It’s a change that reinforces…

Millennial Moms, Idiot Dads and More: Five Mom-Marketing Mantras for 2015

Raising a child today is much different than just one generation ago (look at the evolution of car seats for proof). Likewise, marketing to moms continues to change dramatically. As we enter 2015, there are…

Healthcare Providers Have It Tough

I pity the healthcare provider. In fact, I detailed the reasons why managing healthcare reputations is a special case in the October issue of The Public Relations Strategist. Whether it’s because the public holds healthcare…

The Need for Planning in a Wall-Free Journalism World

Journalism used to have solid walls, operating within a structured environment. There were two primary platforms – broadcast and print. News came in predictable cycles – the morning paper, then the evening broadcast news. Messaging…

Know Your Audiences: A Research Priority for Organizations With International Scope

For companies with an international presence – or expansion plans – conducting qualitative and quantitative research that can help them understand if perceptions of foreign audiences and stakeholders differ significantly from market to market is…

How One Good Insight Can Refresh Your Brand

Once upon a time, in the PR world, if you had mastered the media channels, you generally commanded the room. Today, it’s the person with the best insights who drives the agenda. These are the…

Start With Your Big Why, Then Let's Talk Big Data

Simon Senak's book Start with Why remains one of my favorites. While the book focuses on leadership, his message of "start with why" has wide-ranging applications. In the field of research, analytics and insights, big…

Demonstrating the Social-to-Sale Connection

What’s the ROI of social media? For brands and for their marketers, the question is ever present – and commonly surfaces when it’s planning and budgeting time. It can be a tricky question. But it’s…

Too Much of a Good Thing: Big Data Paralysis

Paralysis by overanalysis. It happens to gamblers in the Vegas sports books. It happens to everyone who plays fantasy sports. It happens to all types of people in many different ways. It occurs when people…