Know Your Audiences: A Research Priority for Organizations With International Scope

For companies with an international presence – or expansion plans – conducting qualitative and quantitative research that can help them understand if perceptions of foreign audiences and stakeholders differ significantly from market to market is…

How One Good Insight Can Refresh Your Brand

Once upon a time, in the PR world, if you had mastered the media channels, you generally commanded the room. Today, it’s the person with the best insights who drives the agenda. These are the…

Start With Your Big Why, Then Let's Talk Big Data

Simon Senak's book Start with Why remains one of my favorites. While the book focuses on leadership, his message of "start with why" has wide-ranging applications. In the field of research, analytics and insights, big…

Demonstrating the Social-to-Sale Connection

What’s the ROI of social media? For brands and for their marketers, the question is ever present – and commonly surfaces when it’s planning and budgeting time. It can be a tricky question. But it’s…

Too Much of a Good Thing: Big Data Paralysis

Paralysis by overanalysis. It happens to gamblers in the Vegas sports books. It happens to everyone who plays fantasy sports. It happens to all types of people in many different ways. It occurs when people…

Going Social Doesn't Mean Giving Up Control

We all are coming to recognize that the communications environment has become a gigantic town square to which everyone is invited. We understand that our investors, our employees, our vendors, our regulators, our customers, and…

Lots Left Unanswered After FDA Social Guidance

For almost five years, the pharmaceutical industry has essentially held its collective breath waiting for guidelines from the U.S. Food and Drug Administration on how it should operate on social media and the Internet. Out…

Has Social Media Failed Brands or Vice Versa?

In recent weeks, we've seen a blast of polar vortex — thanks in particular to a study by Gallup on U.S. consumer habits — putting a chill on sunny predictions about the effectiveness of social…

Here's What the Media in Social Media Means

The Facebook discussion recently has centered on our shock and irritation over how hard Facebook is making it to secure non-paid media. That should be a good thing. Facebook is a media property, and the…

Beyond the Hype, There Lies Creativity

Many wonderfully ambitious, lofty ideas arose along the Croisette last week. In a single day, Kanye asked us to make our ugly world more beautiful one design at a time. Marissa Mayer suggested that “art…

Creativity Is a Team Sport

Creativity continues to evolve. What started as an individual endeavor, helmed by creative directors at advertising agencies, has become a team sport. For proof, just look at the 2014 winners of the Cannes PR Lions…

Cracking The Cannes Code

The French have a famous expression – “plus ça change plus c'est la même chose” - the more things change, the more they stay the same (no, it was not Bon Jovi who said it first).…

We Need to Do Better. It Starts With Passion – And Embracing Cool.

“The work feels predictable. It feels expected. I know you are regulated but there are things that aren’t regulated that you can change.” It was the first session on day one of the inaugural Cannes…

Time to Come Out of PR's Corner, Fighting

The one powerful lesson I will take back with me to Poland from my days on the PR jury at Cannes is that we in public relations, as a profession, must start thinking much bigger…

No Roar From Pharma at Cannes Lions Health

And the Grand Prix winner is…Well, turns out we’re going to have to wait until next year at least in the pharmaceutical category. The pharma jury at the inaugural Cannes Lions Health festival shocked the…