FleishmanHillard Fueling Clients’ 'Feast Mode' at Super Bowl XLIX

As at the World Cup™ and the Olympic Games™, FleishmanHillard Sports is creating and leveraging opportunities for a variety of clients to feast on business building, branding, and fan engagement activations on the ground at Super Bowl XLIX – from NFL…

Sports at the Speed of Social: Key Takeaways

Last week, FleishmanHillard hosted a panel discussion for a packed room at the 2014 Holmes Global PR Summit on the topic of “Sports at the Speed of Social.” Arguably, no industry has been more impacted by the explosion, and constant…

Citi: Citi Bike

Citi Bike – a New York City bike share program – got off to a fast start. But as initial excitement slowed, and the brutal winter weather hit, title sponsor Citi had two goals: 1.) keep the momentum going for…

Eisai: My Healthy

https://vimeo.com/126623634 A majority of Americans are either obese or overweight, according to numerous studies – so Eisai knew there’d be no shortage of people who can relate to the difficult process of losing weight. Yet, the pharmaceutical company wanted to…

FleishmanHillard Names Bill Power Managing Director, Global Brand Marketing

NEW YORK, Oct. 3, 2013 – FleishmanHillard today announced that Bill Power has been named managing director, global brand marketing. Power will be responsible for developing truly integrated products and services across FleishmanHillard’s global network, and will work with regional…

Department of Defense/TRICARE Management Activity: That Guy

Funded by the Department of Defense (DoD)/TRICARE, the multiyear That Guy campaign demonstrably reduced binge drinking among junior enlisted military personnel where the campaign had been implemented versus where it had not. Solidly based in research and founded on behavior…

U.S. Federal Trade Commission: Online Business Center

The Federal Trade Commission asked FleishmanHillard to help brand its suite of materials designed to educate businesses about how to comply with federal law and inform consumers of their rights. With materials ranging from a website to printed collateral, our…

U.S. Federal Trade Commission: Avoid Theft: Deter, Detect, Defend

As the United States’ leading consumer protection agency, the Federal Trade Commission is uniquely positioned to cut through the deafening noise around the problem of identity theft and offer what’s needed most: practical, actionable advice. To address this need, FleishmanHillard…

Seizing the Future: Findings From the Fifth Wave of ‘Women, Power & Money’

The “Age of Women” has been trumpeted for years. And based on new findings in “Women, Power & Money,” we’ve entered that age. The fifth wave of FleishmanHillard’s study, co-sponsored by Hearst Magazines and conducted by Ipsos MediaCT, provides a…

Development Alternatives International: Shaping a More Livable World

Development Alternatives International (DAI), one of the largest international development companies in the U.S., needed to sharpen how it communicated in order to drive an expansion into new global markets and further distinguish itself among a competitive landscape. Based on…

Barnes & Noble: From Bedside to Poolside, NOOK Simple Touch With GlowLight

When Barnes & Noble readied its move into digital reading with the launch of NOOK, the bookselling giant turned to FleishmanHillard to orchestrate a steady drumbeat of coverage and brand awareness in an industry that was already saturated. Two years…

Chicago Metropolitan Agency for Planning: The Energy Bills

How do you make homeowners smarter about saving energy and money in their homes? It’s a complicated question that was put to FleishmanHillard by the Chicago Metropolitan Agency for Planning, which was charged with educating homeowners in the Northern Illinois…

LJI: Putting the Sparkle in the Jewel

LJ International (LJI), a gemstone and diamond jeweler in the wholesale business in the European and U.S. markets, wanted others to know about its brand ENZO, a growing premier retail chain in China. With the help of FleishmanHillard, LJI rewrote…

U.S. Federal Trade Commission: Admongo

We know tweens are tech savvy, but are they smart consumers? The Federal Trade Commission wanted to make sure of it. So the agency asked FleishmanHillard to help develop an initiative that would educate tweens – ages 8 through 12…

General Motors: Chevy at SXSW

GM’s Chevy brand became a super-sponsor at the world’s biggest digital conference, the South by Southwest (SXSW) Festival. And the automaker looked to FleishmanHillard to create a marketing plan that would showcase its Volt model and help establish a bond…