Download Women, Power & Money White Paper

Hyatt Regency: Road Warrior 2.0

Catering to modern business travelers, Hyatt Place was the hotel chain’s select service brand. But the company was struggling to generate excitement around the program and communicate its value. Hyatt enlisted the help of FleishmanHillard, and the result was “Road…

Barnes & Noble: From Bedside to Poolside, NOOK Simple Touch With GlowLight

When Barnes & Noble readied its move into digital reading with the launch of NOOK, the bookselling giant turned to FleishmanHillard to orchestrate a steady drumbeat of coverage and brand awareness in an industry that was already saturated. Two years…

Procter & Gamble: Rejoice Helps China Fall in Love

Shampoo brand Rejoice, already known as the “people’s brand” in China, was looking for new ways to strengthen its emotional bond with consumers. So FleishmanHillard carried out a creative Valentine’s Day campaign that focused on love. Consumers were encouraged to…

EA Sports: Madden NFL 13 Cover Vote

When it was time to select the NFL star who would grace the cover of EA Sports’ Madden NFL 13 video game, FleishmanHillard put the power in the hands of fans. Collaborating with EA Sports and ESPN on the eight-week…