The Art of Holding the Human Attention Span

Time is one of our most valuable possessions. We can never seem to find enough of it, and we hate to waste it. And because of this, it’s often difficult to really capture our complete focus and attention, because that…

Customers – How to Catch ‘Em All with Pokémon GO

By now we all know Pokémon GO is taking the Internet by storm, but what do these pocket monsters and their tenacious trainers mean for your brand? For the uninitiated, Pokémon GO is the new free-to-play GPS-based mobile game merging…

What are the New Nuances of Authenticity? Spontaneity, Community, and Subtlety in Digital Content

As a creative director attending a digital marketing conference, I felt a little bit like a jazz musician at an orchestra conductor convention. I knew generally what was going on, but it was not really my world. As a result,…

Using Data to Drive Social Media Decision-Making

What value can we really place on a Like? Does a heart-eyes emoji mean more than an LOL? And what kinds of online and offline action should we be inspiring to prove the business value in a brand’s social media…

Avaya: Stuff Business People Say

In 2015 Avaya was working to shake off its old-school stigma and reposition itself as a cool, relevant 21st century tech brand. To connect with target business audiences seeking more from Avaya, they developed Ava, a quirky, tech-savvy brand persona,…

The Science Behind Swipability

In the last year, we’ve seen a sharp increase in the usage of online dating services, largely due to the number of dating apps available through a smartphone. Apps like Tinder have not only gained widespread popularity, but they’ve also…

League of Young Voters: Alliance for Responsible Democracy

https://vimeo.com/126623789 When it came to voting, European young people just didn’t care. In fact, they didn’t even seem to care that they didn’t care. So The League of Young Voters faced a major challenge to get apathetic voters to care…

EA SPORTS: Madden NFL 15 - GIFERATOR

https://vimeo.com/126623633 EA SPORTS knows that its Madden NFL games lead to some friendly (albeit heated) competition. It also knows that one of the main ingredients fueling this competitiveness is trash talk. So to promote the latest installment of the Madden…

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EA SPORTS: Madden NFL 15 - Madden Season

https://vimeo.com/126623632 Madden NFL has always inspired friendly competition among passionate fans. So to promote Madden NFL 15 – and to stay on top as America’s best-selling football game – EA SPORTS highlighted the fun of rivalries through a new campaign.…

Chevrolet: #TechnologyAndStuff

https://vimeo.com/126622999 Major League Baseball’s 2014 World Series had just ended. An MVP had been named. And Chevrolet had a chance to show off its tech-loaded 2015 Colorado pickup in a post-game presentation. Thanks to some nerves, though, the presentation veered…

Gateway to the Best: FleishmanHillard Welcomes Region’s Best and Brightest to St. Louis

Last week, FleishmanHillard proudly sponsored the 2015 Public Relations Society of America (PRSA) Midwest District Conference just blocks from our global headquarters in downtown St. Louis. The lineup of passionate speakers – several of them from FleishmanHillard – reminded me…

FH Strengthens Commitment to PRSA, Welcomes “Gateway to the Best” 2015 PRSA Midwest District Conference

This week, FleishmanHillard is proud to sponsor the 2015 Public Relations Society of America (PRSA) Midwest District Conference near our global headquarters in downtown St. Louis, June 10-12. Dubbed “Gateway to the Best,” this year’s conference will bring together the…

Olay: Your Best Beautiful

https://vimeo.com/126623791 Beauty is said to be in the eye of the beholder. But for women in Thailand, there’s a twist: Three out of four are afraid of making themselves more beautiful, expecting ridicule. Beauty brand Olay wanted to inspire Thai…

The FH 2015 Social Health Survey: A Second Opinion From Dr. Digital

Melissa Solomon and Adam Silverstein contributed to this article. Survey finds over 50% of patients consult with Dr. Google or Facebook before or after a doctor’s visit Our Social Health survey of more than 500 people reveals some important patient…