The FleishmanHillard 2015 Social Health Survey

How people care for themselves and others using social and mobile media Which networks people use and how they use them differs greatly depending on age range as well as whether the person is looking for information about their own…

Making Big Data Small at SXSW Interactive 2015

As chatter around SXSW 2015 wraps up for the year, we’re looking back at the top insights that emerged at this year’s festival, how they can help your brand stay at the forefront of cutting edge technology and trends, and…

A Closer Look at Our Partnership With Storyful

One of the most exciting areas of FH ContentWorks is the ability to quickly explore and implement new, highly effective approaches to content strategy, creation and distribution. Today’s announcement of our partnership with Storyful is a perfect example of bringing…

What You Need to Know about Paid vs. Organic Brand Content on Facebook

Also contributing to this analysis: Patrick Garrett & Erin Husband As of January 1, 2015, Facebook is now detecting overt commercial messages within its Newsfeed content and will prevent such messages from reaching general audiences without a targeted paid social campaign.…

Conversations on Content

I recently had an opportunity to sit down with Cision's Jay Baer as part of his Content Conversations video series. In the interviews, we discuss content, from measurement to engagement. Measuring the effectiveness of content: http://youtu.be/CjlW6x4OAhI   Reaching audiences with…

FleishmanHillard Launches LinkedIn Certified Content Marketing Workshops

We are very pleased to announce that we are formally launching Content Marketing Workshops for LinkedIn. FleishmanHillard is the first agency certified to conduct Content Marketing Workshops for LinkedIn , a service that is provided to clients as part of FleishmanHillard’s Native…

When the Research Hype Drowns Out Value of Social

The conventional wisdom du jour seems to be that sponsored content isn’t all that special anymore and maybe social media isn’t the marketer’s bonanza it was thought to be. Among a series of studies that trashed the once unassailable tools:…

Here's What the Media in Social Media Means

The Facebook discussion recently has centered on our shock and irritation over how hard Facebook is making it to secure non-paid media. That should be a good thing. Facebook is a media property, and the best media properties demand the…

The Role of Hero in This Story Will Not Be Played by Your Product

Let me run through Scene 1 in a movie plot line I often find myself cast. I will play the part of the skinny content-marketing dude. The part of the brand-marketing executive will be played by John Goodman or Brad…

How to LinkIn With B2B

LinkedIn has always been the social media channel that’s all about business—professionals talking to professionals. Yet, brands have only awakened in the last year or so to the potential of the wide-ranging and extended conversations they could be having with…

Injecting Real-Time Into Social Content Strategy

Wherever you turn these days, it seems that every marketing communications and brand manager you meet is talking about collecting big data. Given the flood of information we see every day from web traffic and social sites, it’s pretty easy…

Thoughts from SXSW: Crowdsourcing Lessons from Tom Sawyer

  Image courtesy of TripAdvisorWhen was the last time you heard anyone talk about Tom Sawyer? The 1981 song by Rush in your iPod at 6:30AM while you're trying to #winfromwithin (blatant Gatorade plug) doesn't count. Comic books, trade magazines…