Food, Drink and Venture Capitalism

A recent networking event hosted by the National Venture Capital Association and the Emerging Markets Private Equity Association (EMPEA) provided a reminder that even two-person companies can champion the fundamentals of brand management, innovation and business development. The event focused…

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Citi: Citi Bike

Citi Bike – a New York City bike share program – got off to a fast start. But as initial excitement slowed, and the brutal winter weather hit, title sponsor Citi had two goals: 1.) keep the momentum going for…

When the Worst Happens: Managing Your Company’s Reputation

“The CEO has been arrested,” “There’s been a chemical spill,” “We’re on the short-sell hit-list.” These and many other types of crises strike right at the heart of any company involved, and that includes the investor relations department. Combined with…

Chinese Market Investors Need to Know

Chinese companies ranked the lowest in a recent survey of public reporting practices across emerging markets, underscoring concern that the PRC government’s anti-corruption campaign may not have taken root in the corporate sector. The 33 Chinese multinationals surveyed by Berlin-based…

U.S. Federal Trade Commission: Online Business Center

The Federal Trade Commission asked FleishmanHillard to help brand its suite of materials designed to educate businesses about how to comply with federal law and inform consumers of their rights. With materials ranging from a website to printed collateral, our…

U.S. Federal Trade Commission: Avoid Theft: Deter, Detect, Defend

As the United States’ leading consumer protection agency, the Federal Trade Commission is uniquely positioned to cut through the deafening noise around the problem of identity theft and offer what’s needed most: practical, actionable advice. To address this need, FleishmanHillard…

FleishmanHillard and Energizer Bring Home Two Silver Anvils

NEW YORK, June 14, 2013 — FleishmanHillard won two Silver Anvils for its work with Energizer at the 2013 awards hosted by the Public Relations Society of America (PRSA). The campaign, “The Battery Controlled” — an awareness campaign to protect…

Aviva USA: Defining the Negative Impact of Financial Stress on Health

Aviva USA, one the nation’s leading indexed life insurance and indexed annuity providers, wanted to create awareness for its Wellness for Life rider, a unique program that allows policyholders to lower their life insurance premiums by maintaining a healthy lifestyle.…

Visteon: Enhancing Reputation, Improving Valuation

Visteon Corp., a global auto parts manufacturer and supplier based in Michigan, engaged FleishmanHillard to develop a comprehensive and integrated communications and investor relations initiative. Designed to improve the company’s transparency and build improved understanding among investors and financial analysts, the…

LJI: Putting the Sparkle in the Jewel

LJ International (LJI), a gemstone and diamond jeweler in the wholesale business in the European and U.S. markets, wanted others to know about its brand ENZO, a growing premier retail chain in China. With the help of FleishmanHillard, LJI rewrote…

Emerson: Mergers & Acquisitions in a 24-Hour News Environment

A successful M&A communications plan must start early, with a focus on what each key audience needs. So when Emerson saw the opportunity to capture a leading technology that could leverage its existing innovation and bring all-new management solutions to…

Giant Interactive Group: A New Idea on Attracting Investors

The phrase “steadily trending up” for a listed company is not necessarily good enough to attract investors willing to pay multiples to buy shares. So Giant (NYSE: GA) turned to FleishmanHillard to get new ideas on how to attract new…