Menu Labeling: Building a Strategy for Implementation

Included as part of the Affordable Care Act in 2010, menu labeling regulations are on track to be finalized no later than the end of this year. We believe there are two ways to think about implementing menu labeling: A painful…

Authenticity and Food

Last month, the UK government’s horsegate tsar, Professor Chris Elliott launched the Institute of Food Safety Integrity and Protection (IFSIP), calling on industry, regulators and governments to come together and work even harder to ensure the food supply system is…

Thoughts on Today's Food Marketing Landscape

Taking a frequent pulse on what matters in today’s food marketing landscape helps guide us in further increasing the consumption of our clients’ products. We recently landed on a dozen select insights about the U.S. marketplace based on published research,…

Cadbury: Unwrap Gold

The Irish are famous for their love of a good story and their sense of humor – a perfect audience for Cadbury’s “Unwrap Gold” promotion. Entering its second year, the campaign – 10 gold-wrapped candy bars redeemable for 18-carat gold…

National Mango Board: Mangover

Mangos were enjoying good sales but showed room for improvement. While they had an exotic, tropical appeal to consumers, this perception created a barrier to be overcome. The National Mango Board looked closely at the success of the avocado — another…

California Table Grape Commission: California Grapes

Recent studies have shown that grapes are a top – and fast-growing – snack in America. So California’s table grape growers wanted to build on grapes’ snack reputation and showcase their many other uses. To do this, the California Table…

Food Trends Influence Consumer Purchasing Patterns

Grocery shopping isn’t what it used to be when it comes to what consumers place in their carts and the reasons behind their selections. The latest nutrition and shopping trends directly influence consumers’ food choices and purchasing patterns and it’s…

Retail Dietitians: An Opportunity for the Food Industry to Influence Health

Research shows that retail dietitians have an increasingly powerful voice when it comes to purchasing decisions and nutrition education for their supermarket. And as Americans become more interested in the healthfulness of their food, grocery store chains are relying on…

FDA’s New Proposed ‘Nutrition Facts’ Will Change the Way We Look at Food

On Thursday, February 27, the Food and Drug Administration (FDA) initiated a comment and rulemaking process to overhaul the Nutrition Facts Panel, the nutrition and ingredient label required on most packaged foods and beverages. The proposed changes are 10 years…

ConAgra Foods Foundation: Hunger-Free Summer Program

For many kids, the end of the school year is a time to celebrate. But for millions of others, the time away from school means not knowing where or when they will get their next meal. FleishmanHillard worked with the…

California Raisin Marketing Board: Small Fruit, Mighty Nutrition

For many, the mention of California Raisins brings to mind the iconic Dancing Raisins and their “I Heard It Through the Grapevine” groove of the mid-’80s. While raisins might not be TV stars anymore, they continue to be an all-natural,…

Master Kong: Creative Challenge

Master Kong, a wholly owned subsidiary of the Ting Hsin International Group and the world’s largest instant-noodle maker, announced an investment of 180 million RMB (about US$26.4 million) to establish a five-year scholarship program with Japan’s Waseda University. FleishmanHillard helped…

Discover the Origin: Raising Awareness in the UK and Irish Markets

FleishmanHillard had the opportunity to work on an EU-financed campaign aimed at promoting five key European products – Bourgogne wines, Parma ham, Douro wines, Parmigiano-Reggiano cheese and port – across the U.K. and Ireland markets. FleishmanHillard focused on training professionals…