Taking the Pulse: Obamacare Round Two

Hard to believe it’s time for the second year of full implementation of the Affordable Care Act —aka Obamacare. On November 15, the health insurance marketplaces reopen for business for Americans to shop for private health insurance. Proponents are hoping…

Taking the Pulse: What Will the New Congress Prescribe on Healthcare Policy?

Now that the 2014 elections are more or less over (ah, runoffs…) it’s time to consider their impact. Republicans made strong gains in both houses of Congress, cementing their already strong majority in the House and retaking control of  the…

Putting Ebola Into Context

Striking a delicate balance between communicating a healthcare threat and managing public perceptions “Rumours and panic are spreading faster than the virus,” said Dr Margaret Chan, director general of the World Health Organisation on Monday this week. In the same…

French Pharmacies in Turmoil

This summer has not been the calmest for French pharmacists.  In late July  the French Ministry of Economy announced that it was considering putting an end to the monopoly which restricts the sale of OTC drugs to pharmacies, with the…

Lots Left Unanswered After FDA Social Guidance

For almost five years, the pharmaceutical industry has essentially held its collective breath waiting for guidelines from the U.S. Food and Drug Administration on how it should operate on social media and the Internet. Out of a public hearing held…

In More Than 140 Characters – FDA’s Social Media Guidance

Is the five-year wait over? For the U.S. pharmaceutical, biotech and medical device industry, much-desired social media guidance finally might be coming. In the webinar, “In More Than 140 Characters – FDA’s Social Media Guidance: Past, Present and Future,” FleishmanHillard’s…

No Roar From Pharma at Cannes Lions Health

And the Grand Prix winner is…Well, turns out we’re going to have to wait until next year at least in the pharmaceutical category. The pharma jury at the inaugural Cannes Lions Health festival shocked the audience at the Palais des…

Saving Lives Is a Creative Endeavour

What if mobile phones could detect cancer cells? Or an ultrasound was performed via television? How would these disruptive technologies impact healthcare models and how would communications adapt to help save lives? These were amongst some of the most provocative…

Eisai: My Healthy

https://vimeo.com/126623634 A majority of Americans are either obese or overweight, according to numerous studies – so Eisai knew there’d be no shortage of people who can relate to the difficult process of losing weight. Yet, the pharmaceutical company wanted to…

It's Pharma's Turn for a Little Sunshine — Get Sunscreen

Last April, as the Centers for Medicare & Medicaid (CMS) released information about individual physician payments from Medicare, there was a firestorm of media about the big bucks some doctors and medical specialties were raking in from the federal program.…

Curiosity, Creativity and Healthcare

Some might think that those of us who work in healthcare lack the creative instinct, that our analytical minds and the rules restricting marketing and communications in the industry squeeze out any room for real originality and inspiration. I disagree…

FDA Oversight of Pharma Communications in a Digital Era

Event date: Sept. 19 Pharma companies continue to await FDA guidelines for social media. But while they wait, consumers increasingly are turning to digital outlets to access healthcare information — making online communications more and more important. At the Medical…

FleishmanHillard and Energizer Bring Home Two Silver Anvils

NEW YORK, June 14, 2013 — FleishmanHillard won two Silver Anvils for its work with Energizer at the 2013 awards hosted by the Public Relations Society of America (PRSA). The campaign, “The Battery Controlled” — an awareness campaign to protect…

Aviva USA: Defining the Negative Impact of Financial Stress on Health

Aviva USA, one the nation’s leading indexed life insurance and indexed annuity providers, wanted to create awareness for its Wellness for Life rider, a unique program that allows policyholders to lower their life insurance premiums by maintaining a healthy lifestyle.…

Home Instead: Alzheimer’s Family Caregiver Training

Getting out of bed or taking a shower may seem simple. But for someone with Alzheimer’s disease, routine activities can be challenging. And for adult children caring for parents with Alzheimer’s, learning how to motivate a parent to complete these…