Good News for Doctors and Children!

Congress is poised to do something remarkable. Republicans and Democrats in the House and Senate are ready to enact legislation putting an end to an 18-year odyssey that alienated millions of physicians and created a continual environment of uncertainty for…

Does the Affordable Care Act Have Nine Lives?

Today’s oral arguments before the U.S. Supreme Court are just the latest challenge to the Affordable Care Act (ACA), the sweeping healthcare reform law enacted in 2010 also known as “Obamacare”. And it is not likely it will be the…

Changes Afoot for Vaccine Production in Russia

The Russian Ministry of Health plans to bring all Russian vaccine producers into a single national immune-biological cluster in 2015. In Russia, the market for the vaccines included in the National Immunization Schedule is quite a special segment of the…

It’s the Most Wonderful Time of Year

It’s the most wonderful time of year. For healthcare, that is. This week in San Francisco, over 300 healthcare companies, both public and private, presented vision, business objectives, challenges and opportunities for 2015 at arguably the year’s largest meeting, the…

Taking the Pulse: Obamacare Round Two

Hard to believe it’s time for the second year of full implementation of the Affordable Care Act —aka Obamacare. On November 15, the health insurance marketplaces reopen for business for Americans to shop for private health insurance. Proponents are hoping…

Taking the Pulse: What Will the New Congress Prescribe on Healthcare Policy?

Now that the 2014 elections are more or less over (ah, runoffs…) it’s time to consider their impact. Republicans made strong gains in both houses of Congress, cementing their already strong majority in the House and retaking control of  the…

Putting Ebola Into Context

Striking a delicate balance between communicating a healthcare threat and managing public perceptions “Rumours and panic are spreading faster than the virus,” said Dr Margaret Chan, director general of the World Health Organisation on Monday this week. In the same…

French Pharmacies in Turmoil

This summer has not been the calmest for French pharmacists.  In late July  the French Ministry of Economy announced that it was considering putting an end to the monopoly which restricts the sale of OTC drugs to pharmacies, with the…

Lots Left Unanswered After FDA Social Guidance

For almost five years, the pharmaceutical industry has essentially held its collective breath waiting for guidelines from the U.S. Food and Drug Administration on how it should operate on social media and the Internet. Out of a public hearing held…

In More Than 140 Characters – FDA’s Social Media Guidance

Is the five-year wait over? For the U.S. pharmaceutical, biotech and medical device industry, much-desired social media guidance finally might be coming. In the webinar, “In More Than 140 Characters – FDA’s Social Media Guidance: Past, Present and Future,” FleishmanHillard’s…

No Roar From Pharma at Cannes Lions Health

And the Grand Prix winner is…Well, turns out we’re going to have to wait until next year at least in the pharmaceutical category. The pharma jury at the inaugural Cannes Lions Health festival shocked the audience at the Palais des…

Saving Lives Is a Creative Endeavour

What if mobile phones could detect cancer cells? Or an ultrasound was performed via television? How would these disruptive technologies impact healthcare models and how would communications adapt to help save lives? These were amongst some of the most provocative…

Eisai: My Healthy

https://vimeo.com/126623634 A majority of Americans are either obese or overweight, according to numerous studies – so Eisai knew there’d be no shortage of people who can relate to the difficult process of losing weight. Yet, the pharmaceutical company wanted to…

It's Pharma's Turn for a Little Sunshine — Get Sunscreen

Last April, as the Centers for Medicare & Medicaid (CMS) released information about individual physician payments from Medicare, there was a firestorm of media about the big bucks some doctors and medical specialties were raking in from the federal program.…

Curiosity, Creativity and Healthcare

Some might think that those of us who work in healthcare lack the creative instinct, that our analytical minds and the rules restricting marketing and communications in the industry squeeze out any room for real originality and inspiration. I disagree…