Department of Defense/TRICARE Management Activity: That Guy

Funded by the Department of Defense (DoD)/TRICARE, the multiyear That Guy campaign demonstrably reduced binge drinking among junior enlisted military personnel where the campaign had been implemented versus where it had not. Solidly based in research and founded on behavior…

The Sound Bite Myth

Striving to avoid the editing process, some executives allow poorly qualified media trainers to teach them to speak in “sound bites,” rather than learning the proper, most effective method of preparing for interviews. It’s tempting to try to give journalists…

Make a Product Sandwich for Broadcast

Fashion stylists, makeup artists, chefs – anyone doing an in-studio product demonstration -- must strike a balance between getting attention for their products and not annoying the segment's producers by blatantly transforming an interview into an unpaid commercial. To tone…

U.S. Federal Trade Commission: Avoid Theft: Deter, Detect, Defend

As the United States’ leading consumer protection agency, the Federal Trade Commission is uniquely positioned to cut through the deafening noise around the problem of identity theft and offer what’s needed most: practical, actionable advice. To address this need, FleishmanHillard…

You Don’t Have to Hit a Home Run to Score

We all like to be the slugger who hits the game-winning home run, but sometimes what the team really needs is a player trying for a single rather than swinging for the fences. This is a concept many top executives…

Barnes & Noble: From Bedside to Poolside, NOOK Simple Touch With GlowLight

When Barnes & Noble readied its move into digital reading with the launch of NOOK, the bookselling giant turned to FleishmanHillard to orchestrate a steady drumbeat of coverage and brand awareness in an industry that was already saturated. Two years…

Library of Congress: National Book Festival

In 2001, Librarian of Congress Dr. James Billington and then-first lady Laura Bush partnered to host the first-ever National Book Festival in Washington, D.C. The festival was created to showcase the invaluable and extensive resources housed in the nation’s largest…

Emerson: Mergers & Acquisitions in a 24-Hour News Environment

A successful M&A communications plan must start early, with a focus on what each key audience needs. So when Emerson saw the opportunity to capture a leading technology that could leverage its existing innovation and bring all-new management solutions to…

American Society of Hematology: Blood - The Vital Connection

The American Society of Hematology (ASH) is the largest professional association of blood specialists in the world. FleishmanHillard helped ASH develop and promote “Blood: The Vital Connection,” a consumer campaign designed to educate the public about the importance of healthy…