Four Trends for Better Business in the Years Ahead

As companies continue to become stronger, more engaged brands that maximize the positive value both for their businesses and society, here are four emerging trends that will impact our current and future clients. The Fundamental Business Model is Becoming More…

Day 15 of Pros and Conversation Series: Crisis Planning – A Letter to CEOs

As we conclude our 15 Days of Pros and Conversation series today, we end on what is arguably the most important of all 2015 planning topics – crisis preparedness and the growing need for leaders to anticipate issues and to…

Day 13 of Pros and Conversation Series: Executive Communications: Visibility Creates Credibility to Set Expectations

Looking at today’s big public stages for social and economic topics, it’s natural to ask, “Where have all the business leaders gone?” For many companies, these visibility opportunities may seem to present more risk than reward. That’s faulty logic, since executive visibility…

Day 12 of Pros and Conversation Series: The New Public Affairs

By Kris Balderston and Elizabeth Cook In capitals around the world, political dynamics, lack of resources and enforcement challenges are making it increasingly hard to rely solely on legislation and regulation to advance solutions to critical social and policy issues.…

Day 11 of Pros and Conversation Series: Rocking A Social Enterprise - The Building Blocks to Electrifying Social Media

I used to be in a band. I was so serious about it that I spent my first couple years out of college trying to make it as a rock star and discovered that being in a touring band is…

Day 10 of Pros and Conversation Series: A New Look at 'Old' Media

By Steve Naru and Paul Dusseault It’s clear that social content drives stock price, moves legislation and creates must-have products, but what drives social? The hot, hipster agencies with funny names may hate to admit it, but the vast majority…

Day 9 of Pros and Conversation Series: Principles, Passion and Purpose – the Key to Authenticity for Leaders

Alibaba’s Jack Ma is often held up as an example of a potential role model for the new generation of global leaders, not just in China, but also throughout the world. He has inspired such confidence not only because of…

Day 8 of Pros and Conversation Series: True Preparedness Means Identifying What Could Go Wrong and How You’ll Respond, Well in Advance

As we approach a year that seems more uncertain than most, one key to operating a successful business will be anticipating potential crises as well as the social/political issues that could ensnare corporate reputations. Another will be to ensure the…

Day 7 of Pros and Conversation Series: It's Time for Convergence of Marketing and Communications

Marketing and communications have long stood in separate silos with different goals, strategies and programming tracks. But with digitation, "autonomous silos are simply no longer viable," states the Harvard Business Review, echoing growing acknowledgement of the benefits of tightly coordinated…

Day 6 of Pros and Conversation Series: Your Change Initiative Will Probably Fail. The No. 1 Reason? Your Employees.

The speed of change in the world through technology, market forces competition and beyond necessitates that organizations adapt or die. “The only constant is change,” Greek philosopher Heraclitus said. So it’s disturbing that research shows that 75 percent of transformation…

Day 5 of Pros and Conversation Series: Lost Reputation = Lost Business

The make-or-break audience for most brands and companies today is women. By and large, their opinions determine the financial and purchase decisions of households around the globe. Let’s be more specific: 74 percent of U.S. adult women say they control…

Day 4 of Pros and Conversation Series: The Message Jungle

As communicators, how much time do we spend trying to craft the perfect message? By the time the key message document has gone through its umpteenth draft, most of us have lost the edge and excitement we started with and…

Day 3 of Pros and Conversation Series: Published Voice vs. Perceived Voice

Brands take great measures to create messaging platforms and organic social media conversations provide a perfect environment to pressure-test how that messaging has been adopted, understood and received. But many organizations don’t take advantage of these insights that are sitting…

Day 2 of Pros and Conversation Series: The Credibility Gap in Corporate Communications and PR

For many communication professionals and teams today, the single biggest challenge is gaining and retaining an authentic, credible advisory voice at the C-suite table. More and more the price of admission for communicators is a deep grounding in how their…

Day 1 of Pros and Conversation Series: Behaviors of Authentic Companies

Welcome to day one of our 15 Days of Pros and Conversation series. Why is it that when we have more content and channels available to us than any time in human history, it is harder than ever to have…