Day 11 of Pros and Conversation Series: Rocking A Social Enterprise - The Building Blocks to Electrifying Social Media

I used to be in a band. I was so serious about it that I spent my first couple years out of college trying to make it as a rock star and discovered that being in a touring band is…

Day 10 of Pros and Conversation Series: A New Look at 'Old' Media

By Steve Naru and Paul Dusseault It’s clear that social content drives stock price, moves legislation and creates must-have products, but what drives social? The hot, hipster agencies with funny names may hate to admit it, but the vast majority…

Day 9 of Pros and Conversation Series: Principles, Passion and Purpose – the Key to Authenticity for Leaders

Alibaba’s Jack Ma is often held up as an example of a potential role model for the new generation of global leaders, not just in China, but also throughout the world. He has inspired such confidence not only because of…

Day 8 of Pros and Conversation Series: True Preparedness Means Identifying What Could Go Wrong and How You’ll Respond, Well in Advance

As we approach a year that seems more uncertain than most, one key to operating a successful business will be anticipating potential crises as well as the social/political issues that could ensnare corporate reputations. Another will be to ensure the…

Day 7 of Pros and Conversation Series: It's Time for Convergence of Marketing and Communications

Marketing and communications have long stood in separate silos with different goals, strategies and programming tracks. But with digitation, "autonomous silos are simply no longer viable," states the Harvard Business Review, echoing growing acknowledgement of the benefits of tightly coordinated…

Day 6 of Pros and Conversation Series: Your Change Initiative Will Probably Fail. The No. 1 Reason? Your Employees.

The speed of change in the world through technology, market forces competition and beyond necessitates that organizations adapt or die. “The only constant is change,” Greek philosopher Heraclitus said. So it’s disturbing that research shows that 75 percent of transformation…

Day 5 of Pros and Conversation Series: Lost Reputation = Lost Business

The make-or-break audience for most brands and companies today is women. By and large, their opinions determine the financial and purchase decisions of households around the globe. Let’s be more specific: 74 percent of U.S. adult women say they control…

Day 4 of Pros and Conversation Series: The Message Jungle

As communicators, how much time do we spend trying to craft the perfect message? By the time the key message document has gone through its umpteenth draft, most of us have lost the edge and excitement we started with and…

Day 3 of Pros and Conversation Series: Published Voice vs. Perceived Voice

Brands take great measures to create messaging platforms and organic social media conversations provide a perfect environment to pressure-test how that messaging has been adopted, understood and received. But many organizations don’t take advantage of these insights that are sitting…

Day 2 of Pros and Conversation Series: The Credibility Gap in Corporate Communications and PR

For many communication professionals and teams today, the single biggest challenge is gaining and retaining an authentic, credible advisory voice at the C-suite table. More and more the price of admission for communicators is a deep grounding in how their…

Day 1 of Pros and Conversation Series: Behaviors of Authentic Companies

Welcome to day one of our 15 Days of Pros and Conversation series. Why is it that when we have more content and channels available to us than any time in human history, it is harder than ever to have…

Ebola Where You Least Expect It

Ebola continues to be a major media story around the world, which in turn has created a challenging risk communications environment for all kinds of organizations, not just those involved directly in health care. Even though the level of risk…

Did the Ice Bucket Challenge Educate the C-suite on How to Manage a Crisis?

CEOs all over the world are emptying buckets of ice over themselves in the name of a good cause, but has this viral phenomenon alerted them to the opportunities – and dangers – of social media in a crisis? The…

Authenticity and Food

Last month, the UK government’s horsegate tsar, Professor Chris Elliott launched the Institute of Food Safety Integrity and Protection (IFSIP), calling on industry, regulators and governments to come together and work even harder to ensure the food supply system is…

Citi: Citi Bike

Citi Bike – a New York City bike share program – got off to a fast start. But as initial excitement slowed, and the brutal winter weather hit, title sponsor Citi had two goals: 1.) keep the momentum going for…