What to Know about Instagram's New Paid Partner Tagging

Instagram will soon display a “paid partnership” tag on creator posts and stories indicating when a post from an influencer has been paid for by a brand. First rumored to be released in March of this year, the tag is similar…

What You Need to Know about Snap Map

The Snap Map is a new function within Snapchat that helps users find content and friends based on location. It allows users to share their location with friends, find content based on location and see specific areas with a high concentration…

Merging Realities: The Future is Hyper-Personalized

Conversations around virtual reality (VR), augmented reality (AR) and mixed reality (MR) as emerging technologies have been on the increase for the last 8 years, growing by 50% on average, each year. We see that usually conversation spikes around festivals where…

Snapshot: Pinterest Lens

Pinterest recently released their new Lens feature, one of the new visual discovery features to be introduced in 2017. Still in Beta testing, the Lens tool lets Pinners take photos of real-life objects and find similar e-commerce options for purchase.…

Tech Minute: Machine Learning, Bots, and Cognitive Web Services – Oh My!

Could they be the “great and powerful Oz” for brand marketers? It was recently announced that Estée Lauder is the first major retailer to launch a Facebook Messenger bot service. Using artificial intelligence, the bot provides holiday shoppers with gift…

The Art of Holding the Human Attention Span

Time is one of our most valuable possessions. We can never seem to find enough of it, and we hate to waste it. And because of this, it’s often difficult to really capture our complete focus and attention, because that…

Customers – How to Catch ‘Em All with Pokémon GO

By now we all know Pokémon GO is taking the Internet by storm, but what do these pocket monsters and their tenacious trainers mean for your brand? For the uninitiated, Pokémon GO is the new free-to-play GPS-based mobile game merging…

What are the New Nuances of Authenticity? Spontaneity, Community, and Subtlety in Digital Content

As a creative director attending a digital marketing conference, I felt a little bit like a jazz musician at an orchestra conductor convention. I knew generally what was going on, but it was not really my world. As a result,…

Using Data to Drive Social Media Decision-Making

What value can we really place on a Like? Does a heart-eyes emoji mean more than an LOL? And what kinds of online and offline action should we be inspiring to prove the business value in a brand’s social media…

Avaya: Stuff Business People Say

In 2015 Avaya was working to shake off its old-school stigma and reposition itself as a cool, relevant 21st century tech brand. To connect with target business audiences seeking more from Avaya, they developed Ava, a quirky, tech-savvy brand persona,…

The Science Behind Swipability

In the last year, we’ve seen a sharp increase in the usage of online dating services, largely due to the number of dating apps available through a smartphone. Apps like Tinder have not only gained widespread popularity, but they’ve also…

League of Young Voters: Alliance for Responsible Democracy

https://vimeo.com/126623789 When it came to voting, European young people just didn’t care. In fact, they didn’t even seem to care that they didn’t care. So The League of Young Voters faced a major challenge to get apathetic voters to care…

EA SPORTS: Madden NFL 15 - GIFERATOR

https://vimeo.com/126623633 EA SPORTS knows that its Madden NFL games lead to some friendly (albeit heated) competition. It also knows that one of the main ingredients fueling this competitiveness is trash talk. So to promote the latest installment of the Madden…

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EA SPORTS: Madden NFL 15 - Madden Season

https://vimeo.com/126623632 Madden NFL has always inspired friendly competition among passionate fans. So to promote Madden NFL 15 – and to stay on top as America’s best-selling football game – EA SPORTS highlighted the fun of rivalries through a new campaign.…