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Our Top 10: Day 3 at SXSW

Day 3 of SXSW is in the books and we’ve been connecting the dots between sessions. Yesterday we touched on the influence of tech leaders and disrupters over brands at this year’s festival. Today, we have more on the soft…

Our Top 10: Day 2 at SXSW

With a few more sessions under our belts, we’re starting to see some content themes emerge. But what’s been really interesting is seeing the shifts in who’s participating in the panels. There’s still big names popping up - Bernie Sanders, Elon Musk, Dan Rather,…

Our Top Ten: Day 1 at SXSW

Welcome to “Our Top Ten,” a special daily series coming to you direct from the streets (and hotel lobbies and conference rooms) of Austin, TX for the 2018 SXSW Interactive Festival. Just sit back and consume - our on-the-ground team…

Social Media’s Effect on Winter’s Largest Sporting Event

Driven by technology, the world we live in is moving very quickly – and the things people were talking about four years ago are very old news. Similarly, what we’re talking about today will be replaced over the next four…

Eight Trends for Influencer Marketing in 2018

2018 is well on its way and the Influencer Round Table at FleishmanHillard has put together some trends that we see will start to change the Influencer marketing landscape this year. More inter-company collaboration. Research shows that four or more…

May I Have Your Attention, Please?

Time. It’s our most valuable resource. How we choose to spend it is up to each of us. But there’s a lot competing for our time… and for our attention. Studies have shown that the average person sees up to 10,000…

What to Know about Instagram's New Paid Partner Tagging

Instagram will soon display a “paid partnership” tag on creator posts and stories indicating when a post from an influencer has been paid for by a brand. First rumored to be released in March of this year, the tag is similar…

What You Need to Know about Snap Map

The Snap Map is a new function within Snapchat that helps users find content and friends based on location. It allows users to share their location with friends, find content based on location and see specific areas with a high concentration…

Merging Realities: The Future is Hyper-Personalized

Conversations around virtual reality (VR), augmented reality (AR) and mixed reality (MR) as emerging technologies have been on the increase for the last 8 years, growing by 50% on average, each year. We see that usually conversation spikes around festivals where…

Snapshot: Pinterest Lens

Pinterest recently released their new Lens feature, one of the new visual discovery features to be introduced in 2017. Still in Beta testing, the Lens tool lets Pinners take photos of real-life objects and find similar e-commerce options for purchase.…

Tech Minute: Machine Learning, Bots, and Cognitive Web Services – Oh My!

Could they be the “great and powerful Oz” for brand marketers? It was recently announced that Estée Lauder is the first major retailer to launch a Facebook Messenger bot service. Using artificial intelligence, the bot provides holiday shoppers with gift…

The Art of Holding the Human Attention Span

Time is one of our most valuable possessions. We can never seem to find enough of it, and we hate to waste it. And because of this, it’s often difficult to really capture our complete focus and attention, because that…

Customers – How to Catch ‘Em All with Pokémon GO

By now we all know Pokémon GO is taking the Internet by storm, but what do these pocket monsters and their tenacious trainers mean for your brand? For the uninitiated, Pokémon GO is the new free-to-play GPS-based mobile game merging…

What are the New Nuances of Authenticity? Spontaneity, Community, and Subtlety in Digital Content

As a creative director attending a digital marketing conference, I felt a little bit like a jazz musician at an orchestra conductor convention. I knew generally what was going on, but it was not really my world. As a result,…