Here's What the Media in Social Media Means

The Facebook discussion recently has centered on our shock and irritation over how hard Facebook is making it to secure non-paid media. That should be a good thing. Facebook is a media property, and the best media properties demand the…

National Mango Board: Mangover

Mangos were enjoying good sales but showed room for improvement. While they had an exotic, tropical appeal to consumers, this perception created a barrier to be overcome. The National Mango Board looked closely at the success of the avocado — another…

In More Than 140 Characters – FDA’s Social Media Guidance

Is the five-year wait over? For the U.S. pharmaceutical, biotech and medical device industry, much-desired social media guidance finally might be coming. In the webinar, “In More Than 140 Characters – FDA’s Social Media Guidance: Past, Present and Future,” FleishmanHillard’s…

Programming Video Channels for YouTube

This post was originally featured in PR News. What a brand gets out of YouTube depends on what it puts into it. Brands that want to capture users’ attention and maximize their video investment must make sure their videos/channels are…

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#HowToCannes: Our Top 10 Tips

In between seminars, meetings, networking and the inevitable rosé, set aside a good couple of hours to take in all the work exhibited on the lower floor of the Palais.  The sheer diversity, scope and scale of the creativity on…

AT&T: It Can Wait – The Power of a Movement

The It Can Wait journey began in 2010 to raise awareness of the dangers of texting and driving, with awareness again being a key focal point in 2011. In 2012, AT&T moved the program from awareness to action by reaching out to schools…

Three Steps to Help You Make the Most of Instagram

As an industry, marketing is enamored with visual storytelling, which helps explain why Instagram is all the rage. Many brands have tested the water with Instagram, but success on the platform can be elusive. Great visual storytelling is required and…

The Role of Hero in This Story Will Not Be Played by Your Product

Let me run through Scene 1 in a movie plot line I often find myself cast. I will play the part of the skinny content-marketing dude. The part of the brand-marketing executive will be played by John Goodman or Brad…

How to LinkIn With B2B

LinkedIn has always been the social media channel that’s all about business—professionals talking to professionals. Yet, brands have only awakened in the last year or so to the potential of the wide-ranging and extended conversations they could be having with…

Download Complete SXSW 2014 Recap Report

From SXSW: Why You Should Care About Health Tech

There’s an old adage that if you can’t see it, it doesn’t exist. Historically it’s come up most often in conversations about God. Can’t say I had or saw any of those conversations last week at SXSW. What I did…

Latino Impact at SXSW 2014

As a newbie at SXSW this year, I was excited not only to see a variety of brands and agencies tapping into the social savvy demographic, but also to see the diversity in the crowds that SXSW attracts overall.  As…

SXSW Interactive 2014 Recap: Social Trends by the Numbers

As we wrap up our FH black box Lounge in Austin, we’re looking back at another year down on the books at SXSW Interactive. Looking back at the social conversations we measured when we launched the FH black box Lounge…

At SXSW, Gamers Remind Brands What Makes Great Community Management

When you think about gamers or gaming culture, you might think immediately of teenagers, Mountain Dew and stacks of empty pizza boxes. However, at its core, gaming culture has continued to build on fundamental community management principles, and despite ever…