Day One: What's Trending at CES 2015?

If you love technology, electronics and staying up to date on the latest trends, then you’re probably excited about the 2015 International CES! That’s right, the world’s largest tech and electronics trade show kicked off today in Las Vegas and…

Conversations on Content

I recently had an opportunity to sit down with Cision's Jay Baer as part of his Content Conversations video series. In the interviews, we discuss content, from measurement to engagement. Measuring the effectiveness of content: http://youtu.be/CjlW6x4OAhI   Reaching audiences with…

Sports at the Speed of Social: Key Takeaways

Last week, FleishmanHillard hosted a panel discussion for a packed room at the 2014 Holmes Global PR Summit on the topic of “Sports at the Speed of Social.” Arguably, no industry has been more impacted by the explosion, and constant…

FleishmanHillard Launches LinkedIn Certified Content Marketing Workshops

We are very pleased to announce that we are formally launching Content Marketing Workshops for LinkedIn. FleishmanHillard is the first agency certified to conduct Content Marketing Workshops for LinkedIn , a service that is provided to clients as part of FleishmanHillard’s Native…

BalticSea2020: Saving the Fish

Following 30 years of misguided European policy, the European Union’s fish stocks were in trouble: Two-thirds were overfished, and 1.7 million tons of eatable fish (roughly 23 percent of all fish caught in the EU) were being thrown back into…

All Media Is Earned

A few years ago, as social media was exploding and the discussion around paid, earned, shared and owned was in full force, a phrase started to make its way around marketing and communications circles – “all media is social.” Those…

When the Research Hype Drowns Out Value of Social

The conventional wisdom du jour seems to be that sponsored content isn’t all that special anymore and maybe social media isn’t the marketer’s bonanza it was thought to be. Among a series of studies that trashed the once unassailable tools:…

Here's What the Media in Social Media Means

The Facebook discussion recently has centered on our shock and irritation over how hard Facebook is making it to secure non-paid media. That should be a good thing. Facebook is a media property, and the best media properties demand the…

National Mango Board: Mangover

Mangos were enjoying good sales but showed room for improvement. While they had an exotic, tropical appeal to consumers, this perception created a barrier to be overcome. The National Mango Board looked closely at the success of the avocado — another…

In More Than 140 Characters – FDA’s Social Media Guidance

Is the five-year wait over? For the U.S. pharmaceutical, biotech and medical device industry, much-desired social media guidance finally might be coming. In the webinar, “In More Than 140 Characters – FDA’s Social Media Guidance: Past, Present and Future,” FleishmanHillard’s…

Programming Video Channels for YouTube

This post was originally featured in PR News. What a brand gets out of YouTube depends on what it puts into it. Brands that want to capture users’ attention and maximize their video investment must make sure their videos/channels are…

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#HowToCannes: Our Top 10 Tips

In between seminars, meetings, networking and the inevitable rosé, set aside a good couple of hours to take in all the work exhibited on the lower floor of the Palais.  The sheer diversity, scope and scale of the creativity on…

AT&T: It Can Wait – The Power of a Movement

The It Can Wait journey began in 2010 to raise awareness of the dangers of texting and driving, with awareness again being a key focal point in 2011. In 2012, AT&T moved the program from awareness to action by reaching out to schools…

Three Steps to Help You Make the Most of Instagram

As an industry, marketing is enamored with visual storytelling, which helps explain why Instagram is all the rage. Many brands have tested the water with Instagram, but success on the platform can be elusive. Great visual storytelling is required and…