Art + Science at SXSW: Creating Compelling & Impactful Engagements

SXSWi can be summed up as arguably the greatest coming-together of the sciences and arts — and for good reason. As MythBusters co-host and science educator Adam Savage said at his keynote, our society "sees both science and art as…

Trending Now at SXSW: Are you Cutting Big Data Down to Size?

The concept of using big data to guide product road maps, create competitive advantage and inform content marketing isn’t new. In fact, Big data itself is just a relatively new phrase to describe a concept and practice that has been…

SXSW Proves Again that Wearable Tech is Here to Stay

Wearable tech is a big buzzword in 2014, and this year’s SXSW is certainly proving to be no exception. From data captured at our FH black box Lounge, we've seen that wearable tech and devices have been trending throughout the…

Disrupt What, Exactly? SXSW Highlights Digital Movements

Just a few short years ago, we were captivated by the idea of technological "disruption" — our ability to use technology to battle entrenched norms and drive organizational change. Since then, we've come a long way: disruption is no longer…

SXSW Day 2: From Data and Privacy to Lady Gaga

Can you believe that it's already day three at SXSW? By the end of day two, SXSW conversations continued across the Internet, generating more than 157K mentions and over 225 million impressions! Our FH black box Lounge team identified today’s…

SXSW 2014: Is Bitcoin the Currency of the Future?

Bitcoin is at the center of the digital currency conversation at SXSW 2014. And now, it’s not just available online. Three ATM’s have been installed in local establishments in Austin, Texas. We talk with the man that brought the ATMs…

SXSW Day One Generates Over 141,000 Tweets

Our team had a great day one at SXSW Interactive and the FH black box Lounge, which was buzzing with data, social and tech enthusiasts. Things were just as active outside the Lounge as online conversations generated more than 141,000 tweets…

Reduce FOMO at SXSW: Explore Austin Like a Local

If you’re heading to SXSW later this week, chances are you’re already figuring out your plans to enjoy Austin and make the most of your festival experience. Worrying that you’ll miss out on a must-see spot in the city? We’ve…

11 Must-See Sessions for Building Your Personal Brand at SXSW

Hello SXSW attendee!  If you’re reading this, you’re probably scrambling to get all of your projects in good shape before you head down to Austin (or perhaps you’re at the airport right now!) SXSW is exciting, intense, huge, and quite…

Surviving SXSW: 10 Tips From a Pro

Surviving the 10 day festival that is South by Southwest (SXSW) is no small feat.  I’m about to head down to Austin for the 5th year in a row, and as a veteran, put a few tips down on paper…

SXSW Interactive Then and Now 1994-2014: Ever Changing but Always Captivating

As the internet is, of course, an ever-changing platform of innovation, inspiration and creativity, it makes sense that South by Southwest (SXSW) Interactive has been right there evolving with it. Launched in 1994 as the SXSW Film and Multimedia Conference,…

SXSW 2014: Sponsors Going All In

The countdown is on as we prepare to head to SXSW Interactive 2014. As we start to finalize our schedules for the seemingly countless sessions, events and parties during our stay, we took a look at what some of the…

#TBT: 8 Big Wins and Fails at SXSW Interactive

From free rides, parties and so much more, SXSW Interactive can be the best week of the year if done right. As we get ready to head back to Austin to find out what’s next in tech and social, we’re…

#SXSW 2014: Social Survival Guide

With SXSW just around the corner, we’re starting to think about the important apps, networks and other tools we’ll be using throughout the festival. With so many great sessions lined up and countless other events taking place around Austin, it’s…

SXSW 2013 vs 2014 Trends: Same Talk, More Walk

As we gear up to track the hot trends and topics at SXSW 2014 from our FleishmanHillard black box Lounge, we took a moment to look back at the buzz that emerged from last year’s festival and what’s predicted to be…