The Role of Hero in This Story Will Not Be Played by Your Product

Let me run through Scene 1 in a movie plot line I often find myself cast. I will play the part of the skinny content-marketing dude. The part of the brand-marketing executive will be played by John Goodman or Brad…

How to LinkIn With B2B

LinkedIn has always been the social media channel that’s all about business—professionals talking to professionals. Yet, brands have only awakened in the last year or so to the potential of the wide-ranging and extended conversations they could be having with…

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From SXSW: Why You Should Care About Health Tech

There’s an old adage that if you can’t see it, it doesn’t exist. Historically it’s come up most often in conversations about God. Can’t say I had or saw any of those conversations last week at SXSW. What I did…

Latino Impact at SXSW 2014

As a newbie at SXSW this year, I was excited not only to see a variety of brands and agencies tapping into the social savvy demographic, but also to see the diversity in the crowds that SXSW attracts overall.  As…

SXSW Interactive 2014 Recap: Social Trends by the Numbers

As we wrap up our FH black box Lounge in Austin, we’re looking back at another year down on the books at SXSW Interactive. Looking back at the social conversations we measured when we launched the FH black box Lounge…

At SXSW, Gamers Remind Brands What Makes Great Community Management

When you think about gamers or gaming culture, you might think immediately of teenagers, Mountain Dew and stacks of empty pizza boxes. However, at its core, gaming culture has continued to build on fundamental community management principles, and despite ever…

Art + Science at SXSW: Creating Compelling & Impactful Engagements

SXSWi can be summed up as arguably the greatest coming-together of the sciences and arts — and for good reason. As MythBusters co-host and science educator Adam Savage said at his keynote, our society "sees both science and art as…

Trending Now at SXSW: Are you Cutting Big Data Down to Size?

The concept of using big data to guide product road maps, create competitive advantage and inform content marketing isn’t new. In fact, Big data itself is just a relatively new phrase to describe a concept and practice that has been…

SXSW Proves Again that Wearable Tech is Here to Stay

Wearable tech is a big buzzword in 2014, and this year’s SXSW is certainly proving to be no exception. From data captured at our FH black box Lounge, we've seen that wearable tech and devices have been trending throughout the…

Disrupt What, Exactly? SXSW Highlights Digital Movements

Just a few short years ago, we were captivated by the idea of technological "disruption" — our ability to use technology to battle entrenched norms and drive organizational change. Since then, we've come a long way: disruption is no longer…

SXSW Day 2: From Data and Privacy to Lady Gaga

Can you believe that it's already day three at SXSW? By the end of day two, SXSW conversations continued across the Internet, generating more than 157K mentions and over 225 million impressions! Our FH black box Lounge team identified today’s…

SXSW 2014: Is Bitcoin the Currency of the Future?

Bitcoin is at the center of the digital currency conversation at SXSW 2014. And now, it’s not just available online. Three ATM’s have been installed in local establishments in Austin, Texas. We talk with the man that brought the ATMs…

SXSW Day One Generates Over 141,000 Tweets

Our team had a great day one at SXSW Interactive and the FH black box Lounge, which was buzzing with data, social and tech enthusiasts. Things were just as active outside the Lounge as online conversations generated more than 141,000 tweets…

Reduce FOMO at SXSW: Explore Austin Like a Local

If you’re heading to SXSW later this week, chances are you’re already figuring out your plans to enjoy Austin and make the most of your festival experience. Worrying that you’ll miss out on a must-see spot in the city? We’ve…