Chevrolet: #TechnologyAndStuff

https://vimeo.com/126622999 Major League Baseball’s 2014 World Series had just ended. An MVP had been named. And Chevrolet had a chance to show off its tech-loaded 2015 Colorado pickup in a post-game presentation. Thanks to some nerves, though, the presentation veered…

Olay: Your Best Beautiful

https://vimeo.com/126623791 Beauty is said to be in the eye of the beholder. But for women in Thailand, there’s a twist: Three out of four are afraid of making themselves more beautiful, expecting ridicule. Beauty brand Olay wanted to inspire Thai…

Wella: China TrendVision Awards

https://vimeo.com/126624035 In China, hair stylists don’t get much respect, largely due to a lack of world-class training and not being on top of global trends. Wella, one of the world’s largest hair care and cosmetics companies, saw an opportunity to…

ANA, IAB, 4A's: 3Ms

https://vimeo.com/126622996 Digital advertising is on the rise – but viewability issues have threatened to discredit the medium. Marketers have spent upward of $10 billion annually – about one-third of total digital ad spend – on ads that never saw the light of…

PureTalk USA

Pure TalkUSA wanted to turn up its efforts to gain a greater share of the affordable, no-contract mobile phone services market. To meet this goal, FleishmanHillard provided creative, along with strategic counsel and media planning services to introduce the brand…

American Petroleum Institute

https://vimeo.com/110482756 The American Petroleum Institute (API) is an association of leading energy industry companies. One of its goals is to rebalance the conversation about the technique of hydraulic fracturing, also known as “fracking.” By highlighting real stories told by real…

AT&T: It Can Wait – The Power of a Movement

The It Can Wait journey began in 2010 to raise awareness of the dangers of texting and driving, with awareness again being a key focal point in 2011. In 2012, AT&T moved the program from awareness to action by reaching out to schools…

FleishmanHillard Names Bill Power Managing Director, Global Brand Marketing

NEW YORK, Oct. 3, 2013 – FleishmanHillard today announced that Bill Power has been named managing director, global brand marketing. Power will be responsible for developing truly integrated products and services across FleishmanHillard’s global network, and will work with regional…

Department of Defense/TRICARE Management Activity: That Guy

Funded by the Department of Defense (DoD)/TRICARE, the multiyear That Guy campaign demonstrably reduced binge drinking among junior enlisted military personnel where the campaign had been implemented versus where it had not. Solidly based in research and founded on behavior…

U.S. Federal Trade Commission: Avoid Theft: Deter, Detect, Defend

As the United States’ leading consumer protection agency, the Federal Trade Commission is uniquely positioned to cut through the deafening noise around the problem of identity theft and offer what’s needed most: practical, actionable advice. To address this need, FleishmanHillard…

Development Alternatives International: Shaping a More Livable World

Development Alternatives International (DAI), one of the largest international development companies in the U.S., needed to sharpen how it communicated in order to drive an expansion into new global markets and further distinguish itself among a competitive landscape. Based on…

Download FleishmanHillard Compass

Library of Congress: National Book Festival

In 2001, Librarian of Congress Dr. James Billington and then-first lady Laura Bush partnered to host the first-ever National Book Festival in Washington, D.C. The festival was created to showcase the invaluable and extensive resources housed in the nation’s largest…

LJI: Putting the Sparkle in the Jewel

LJ International (LJI), a gemstone and diamond jeweler in the wholesale business in the European and U.S. markets, wanted others to know about its brand ENZO, a growing premier retail chain in China. With the help of FleishmanHillard, LJI rewrote…

Giant Interactive Group: A New Idea on Attracting Investors

The phrase “steadily trending up” for a listed company is not necessarily good enough to attract investors willing to pay multiples to buy shares. So Giant (NYSE: GA) turned to FleishmanHillard to get new ideas on how to attract new…