FH BOOM Services

FH Boom Training: Proprietary course to help you better understand boomer behaviors and attitudes

FH Boom Communications Inventory: Expert assessment of materials and/or campaigns and their potential to resonate with boomers

Boomer Communications Implementation: Connect the dots between intelligence and implementation

FH Boom Inside: Internal communications programs viewed through the educated lens of inter-generational dynamics, including training for sales teams or others who interface with boomers

Boomer Constituency Relations Management: Corporate responsibility that effectively engages boomers; relevant coalitions and advocacy programs and unlocking corporate partnerships



For More Information

North America
Eileen Marcus
FH Washington, D.C.
202-828-8886
Contact Me

Carol Orsborn
FH Washington, D.C.
202-659-0330
Contact Me

Europe
Florence Giuly-Davis
FH Paris
+331-47-42-90-15
Contact Me

Asia-Pacific
Tham Kok Wing
FH Singapore
+65-6424-6388
Contact Me

 

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FH Boom


Helping Clients Connect With Today's Powerhouse Generation: Baby Boomers

Seventy-eight million baby boomers are now entering their sixties. Given the size of this demographic and its economic clout, the baby boomers generation reigns as the greatest market opportunity out there. Your success in reaching this lucrative resource will be determined by how deeply and strategically you tap into them.

That's where Fleishman-Hillard comes in. We're the first global public relations firm dedicated to helping companies market to baby boomers. FH Boom is spearheaded by Senior Partner Eileen Marcus, veteran agency lead on AARP, and Carol Orsborn, Ph.D., a renowned author and expert on baby boomers. And our 100-plus communications specialists around the globe are skilled at positioning your message for the right effect.

Your Target: The Ultimate Influencer of Our Society's Future

Pulte Homes and its Del Webb brand needed to reach baby boomers about their Del Webb active adult communities — 47 in 17 states and growing. Fleishman-Hillard helped them get critical exposure in USA Today, major regional dailies and, subsequently, three stories on CNBC. The combined audience was almost 1 million.

Boomers are one of the most powerful forces for shaping our future. We help organizations from the AARP and Library of Congress get their stories, promote their causes, and protect their rights.

The Library of Congress needed to fulfill its congressional assignment: collect the memories of 19 million war veterans of the 20th century. But how could they reach this diminishing demographic? Reach the vast range of veterans? They contacted Fleishman-Hillard for help. We launched a campaign that included media outreach, events, and strategic partnering. The result: The Library of Congress increased their submissions by 471 percent.

Learn more about FH Boom from our Web log at www.theboomerblog.com.