Building a Brand Through Direct Outreach

When AstraZeneca needed to reinforce its Nexium treatment message to GERD sufferers, Fleishman-Hillard launched a community-based patient-education program tied into America's favorite pastime — baseball — to reach the undiagnosed and urge them to visit their doctors.

With baseball Hall of Fame pitcher and satisfied Nexium user Jim Palmer as our ambassador, we partnered with Minor League Baseball and the Coalition for Healthier Cities and Communities (CHCC) to launch Pitching in for Community Health a national community-based public education campaign that traveled to Minor League Baseball parks across the country to raise awareness about GERD and urge medical attention.

The campaign hit a home run resulting in some 100,000 doctor visits driven by participation in community events and by 18 million media impressions that delivered the GERD story.

For More Information

North America
Michael Rinaldo
FH New York
212-453-2418
Contact Me

Europe
Lorna Baxter
FH London
+4420-7395-7123
Contact Me

Orla Burke
FH Dublin
+3531-618-8432
Contact Me

Asia Pacific
Fiona Tigar
FH Sydney
+612-8905-6302
Contact Me

 

Print page

Healthcare

Global Reach. Targeted Execution. Healthcare Marketing Communications that Create an Impact

We create an impact for our healthcare clients. To do this, our communications professionals around the world combine their skills in both the science and art of the competitive healthcare business. The experts in Fleishman-Hillard's healthcare practice — a global leader that ranks No. 1 in the U.S. — understand the complex science and market complexities of the healthcare industry, and we artistically apply this knowledge to create powerful messages that tell our clients' stories to the right audiences and perform against the client's objectives.

Our team of healthcare experts spans the globe. We have more than 400 communications specialists working in virtually every sector -- pharma, regulatory, devices and services. Follow our expertise in healthcare with resources like Mark Senak's regulatory blog titled Eye on the FDA. You will find our deep seeded experience brings you real world results.

Here are three examples of how we've positively impacted our clients' businesses:

Consumer Health PR for Research Intensive Product Launch

When GlaxoSmithKline (GSK), Ireland, received license approval for a new malaria prophylaxis, Fleishman-Hillard was tasked with creating a strategic and creative launch for the vaccine and a public education campaign to raise awareness of malaria in the Irish marketplace. Eight months after the launch, GSK's "It Only Takes One Bite" campaign, including a vital endorsement from the Irish Travel Agents' Association (ITAA), supported GSK's efforts in capturing 71 percent share of Ireland's anti-malarial market.

In Texas, on behalf of local healthcare provider Seton Healthcare Network, Fleishman-Hillard launched insure-a-kid, a collaborative public education and outreach campaign. The goal: to help raise awareness of the federal Children's Health Insurance Program (CHIP), a low-cost insurance option for eligible families. Using message repetition and our proven targeted grassroots model, the campaign resulted in a 53 percent increase in enrollment in CHIP, compared with the top-four counties in the state.

Healthcare Marketing: Making a Difference With Everyday Challenges

Recognizing a need for asthma care for underserved children within the New York public school system, Fleishman-Hillard approached the city schools' chancellor with an innovative solution — Project E.R.A.S.E.: Eradicating Respiratory Asthma in Schools to help children Excel. This unprecedented in-school program, provided children in need with access to asthma specialists. After one school year, asthma-related absenteeism dropped by nearly 50 percent, hospitalizations by more than 75 percent, emergency room visits by more than 25 percent. Further, this award-winning program reduced hospital visit and emergency room related costs by an estimated $135,000.

These are just a few of the many examples of how our deep understanding of market, legislative, and regulatory arenas has resulted in a positive and measurable impact for our clients.