The Art of Holding the Human Attention Span
September 22, 2016
Time is one of our most valuable possessions. We can never seem to find enough of it, and we hate to waste it. And because of this, it’s often difficult to really capture our complete focus and attention, because that requires our time. Once we’re hooked though, we are suddenly willing to give up lots...
Customers – How to Catch ‘Em All with Pokémon GO
July 20, 2016
By now we all know Pokémon GO is taking the Internet by storm, but what do these pocket monsters and their tenacious trainers mean for your brand? For the uninitiated, Pokémon GO is the new free-to-play GPS-based mobile game merging the Pokémon Company’s 20-year-old franchise with the framework of former Google internal startup Niantic Lab’s...
The Science Behind Swipability
July 9, 2015
In the last year, we’ve seen a sharp increase in the usage of online dating services, largely due to the number of dating apps available through a smartphone. Apps like Tinder have not only gained widespread popularity, but they’ve also worked their way into the vernacular people use to communicate likes and dislikes (swipe right...
The FH 2015 Social Health Survey: A Second Opinion From Dr. Digital
April 20, 2015
Melissa Solomon and Adam Silverstein contributed to this article. Survey finds over 50% of patients consult with Dr. Google or Facebook before or after a doctor’s visit Our Social Health survey of more than 500 people reveals some important patient behaviors. First, patients form an opinion about a treatment option before they step foot in...
The FleishmanHillard 2015 Social Health Survey
April 7, 2015
How people care for themselves and others using social and mobile media Which networks people use and how they use them differs greatly depending on age range as well as whether the person is looking for information about their own health or finding information as a caregiver to someone else. The charts below show the...
Up Periscope? The Buzz Around Twitter's New Feature
March 26, 2015
Early this morning, I sent an alert to my colleagues: “The new hotness in personal live streaming is Periscope from Twitter, available as of roughly 38 seconds ago: http://www.engadget.com/2015/03/26/periscope/. DOWNLOAD IT. Plus, per influencer @AndrewKam on Twitter, it allows for easy replay post-event (Meerkat not so much at the moment). This is our life, people, get on it!"...
A Closer Look at Our Partnership With Storyful
March 10, 2015
One of the most exciting areas of FH ContentWorks is the ability to quickly explore and implement new, highly effective approaches to content strategy, creation and distribution. Today’s announcement of our partnership with Storyful is a perfect example of bringing our clients’ content marketing efforts to a new level. We’ve always know people connect with...
The Anatomy of a Like
March 4, 2015
Like. It’s a word that accompanies many different meanings. When it comes to social, it can be defined as a simple sign of enjoyment, support or general admiration for content posted on social platforms, often in the form of a thumbs up or a heart. But the action of “liking” content can actually mean many...
2015: The Year of Authenticity
February 4, 2015
FleishmanHillard's Dallas insights team contributed to this article. 2014 was a year of social change. A year when we saw brands shift from offering surface engagement to deeper relationships. We saw the idea of access over ownership take off and create communities of people with shared interests, goals and needs. In many ways, 2014 was...
What You Need to Know about Paid vs. Organic Brand Content on Facebook
January 28, 2015
Also contributing to this analysis: Patrick Garrett & Erin Husband As of January 1, 2015, Facebook is now detecting overt commercial messages within its Newsfeed content and will prevent such messages from reaching general audiences without a targeted paid social campaign. Though a paid push is still important to increase overall reach at the time of...
What's New for CES 2015 Day Four?
January 9, 2015
It’s hard to believe that the 2015 International CES has already come to an end. After four long days and over 160,000 guests from all over the world, tech lovers say goodbye to Las Vegas as they reminisce about their favourite brands and CES experiences. FH TrueIQ continued to monitor the remaining online conversations on...
Top Brands & More: What's Trending at CES 2015 Day Three?
January 8, 2015
As the third day of the 2015 International CES begins to wind down, the pace of online conversations has only slowed as much as the pace of attendees moving around the Vegas Convention Center. Today’s events highlighted conversations from brands focused on innovating what has come to be known among the crowd as #OtherTech. Today’s...
Day One: What's Trending at CES 2015?
January 6, 2015
If you love technology, electronics and staying up to date on the latest trends, then you’re probably excited about the 2015 International CES! That’s right, the world’s largest tech and electronics trade show kicked off today in Las Vegas and our FH TrueIQ team is here to witness it all in real-time as the show’s...
Conversations on Content
November 18, 2014
I recently had an opportunity to sit down with Cision's Jay Baer as part of his Content Conversations video series. In the interviews, we discuss content, from measurement to engagement. Measuring the effectiveness of content: http://youtu.be/CjlW6x4OAhI Reaching audiences with content: http://youtu.be/_06TkTSwyto Read the full articles on measuring content effectiveness and reaching audiences with content.
Sports at the Speed of Social: Key Takeaways
November 3, 2014
Last week, FleishmanHillard hosted a panel discussion for a packed room at the 2014 Holmes Global PR Summit on the topic of “Sports at the Speed of Social.” Arguably, no industry has been more impacted by the explosion, and constant evolution, of social media than the world of sports. Moderated by FleishmanHillard's Mitch Germann, alongside...
FleishmanHillard Launches LinkedIn Certified Content Marketing Workshops
October 29, 2014
We are very pleased to announce that we are formally launching Content Marketing Workshops for LinkedIn. FleishmanHillard is the first agency certified to conduct Content Marketing Workshops for LinkedIn , a service that is provided to clients as part of FleishmanHillard’s Native Newsroom offering. We developed the offering with LinkedIn’s Marketing Solutions, who trained our professionals as...
Here's What the Media in Social Media Means
July 15, 2014
The Facebook discussion recently has centered on our shock and irritation over how hard Facebook is making it to secure non-paid media. That should be a good thing. Facebook is a media property, and the best media properties demand the best stories for their users. What Facebook’s (and, for that matter, Google’s) technology looks for...
Programming Video Channels for YouTube
June 24, 2014
This post was originally featured in PR News. What a brand gets out of YouTube depends on what it puts into it. Brands that want to capture users’ attention and maximize their video investment must make sure their videos/channels are optimized for easy discovery. They also need to keep users coming back for more. If...
How to LinkIn With B2B
April 30, 2014
LinkedIn has always been the social media channel that’s all about business—professionals talking to professionals. Yet, brands have only awakened in the last year or so to the potential of the wide-ranging and extended conversations they could be having with LinkedIn’s elite membership, beyond the standard search for job candidates. Now that they have, many...
From SXSW: Why You Should Care About Health Tech
March 18, 2014
There’s an old adage that if you can’t see it, it doesn’t exist. Historically it’s come up most often in conversations about God. Can’t say I had or saw any of those conversations last week at SXSW. What I did see was a ton of conversations on health tech. Everyone’s talking about wearables, the connected...
Latino Impact at SXSW 2014
March 14, 2014
As a newbie at SXSW this year, I was excited not only to see a variety of brands and agencies tapping into the social savvy demographic, but also to see the diversity in the crowds that SXSW attracts overall. As the SXSW board has now launched their #SXAmericas division to attract US Hispanics and Latinos...
At SXSW, Gamers Remind Brands What Makes Great Community Management
March 11, 2014
When you think about gamers or gaming culture, you might think immediately of teenagers, Mountain Dew and stacks of empty pizza boxes. However, at its core, gaming culture has continued to build on fundamental community management principles, and despite ever increasing needs to collaborate with marketing, PR and product development, few game studios have strayed...
Trending Now at SXSW: Are you Cutting Big Data Down to Size?
March 10, 2014
The concept of using big data to guide product road maps, create competitive advantage and inform content marketing isn’t new. In fact, Big data itself is just a relatively new phrase to describe a concept and practice that has been in use for years. But now, are agencies and brands fully leveraging big data to...
SXSW Proves Again that Wearable Tech is Here to Stay
March 10, 2014
Wearable tech is a big buzzword in 2014, and this year’s SXSW is certainly proving to be no exception. From data captured at our FH black box Lounge, we've seen that wearable tech and devices have been trending throughout the festival, in particular when new products are debuted and sessions showcase related technology. Many brands...
SXSW Day 2: From Data and Privacy to Lady Gaga
March 9, 2014
Can you believe that it's already day three at SXSW? By the end of day two, SXSW conversations continued across the Internet, generating more than 157K mentions and over 225 million impressions! Our FH black box Lounge team identified today’s top trends, which included continued discussions around Lady Gaga and the Doritos brand partnership along...
SXSW Day One Generates Over 141,000 Tweets
March 8, 2014
Our team had a great day one at SXSW Interactive and the FH black box Lounge, which was buzzing with data, social and tech enthusiasts. Things were just as active outside the Lounge as online conversations generated more than 141,000 tweets with SXSW mentions. In addition, top hashtags included #boldstage, which generated over 5000 mentions thanks...
Reduce FOMO at SXSW: Explore Austin Like a Local
March 5, 2014
If you’re heading to SXSW later this week, chances are you’re already figuring out your plans to enjoy Austin and make the most of your festival experience. Worrying that you’ll miss out on a must-see spot in the city? We’ve got you covered with our list of top 10 suggestions from one of our own...
Surviving SXSW: 10 Tips From a Pro
February 28, 2014
Surviving the 10 day festival that is South by Southwest (SXSW) is no small feat. I’m about to head down to Austin for the 5th year in a row, and as a veteran, put a few tips down on paper for newcomers about to embark on their initial journey to the world’s biggest tech and...
#SXSW 2014: Social Survival Guide
February 18, 2014
With SXSW just around the corner, we’re starting to think about the important apps, networks and other tools we’ll be using throughout the festival. With so many great sessions lined up and countless other events taking place around Austin, it’s hard to keep up with everything that’s going on each day. And while we’re planning...
Put Your BuzzFeed Hat On
January 22, 2014
As a community manager you can’t help but spend a lot of your free time thinking about content. How can we create branded content that Facebook fans and Twitter followers will get excited about? How can we write blog posts and create graphics centered on the brand experience that will grab and sustain people’s attention?...