Fleishman-Hillard » Point of View

Putting Your Head in the (Twitter) Clouds

Fleishman-Hillard — Tue, 15 May 2012 15:17:31 +0000

On CTV News, digital specialist Shawna Newbery examines Twitter clouds, explaining the differences between the “inside baseball of the Hill” and conversations of Canadians.

Watch: Twitter Watch

Five Tips for Managing From Afar

Fleishman-Hillard — Thu, 10 May 2012 19:22:02 +0000

While employees and companies alike can benefit from a flexible working world, remote workers could feel too remote. The team from B2E Comm shares five tips for managing a virtual workforce, explaining why “most such issues are preventable.”

Social Media, a Team Effort

Fleishman-Hillard — Wed, 09 May 2012 14:55:32 +0000

What’s the difference between “success and failure in the social sphere”? Our communications specialists in Canada examine digital age engagement, suggesting communicators can be “derailed by social media.”

What We Learned When Meat Met Social Media

Fleishman-Hillard — Thu, 03 May 2012 21:38:51 +0000

While many opinions have been expressed about lean finely textured beef (aka pink slime), one idea seems indisputable: “Emotion drives social media.” The public affairs specialists from VOX Global, a Fleishman-Hillard company, share top-line lessons from the recent viral sensation.

The Drug Shortage Problem: Interview With Murray Aitken

Fleishman-Hillard — Wed, 02 May 2012 19:54:05 +0000

Pharma specialist Mark Senak sits down with Murray Aitken, executive director of the IMS Institute for Healthcare Informatics, to discuss the prescription drug shortage issue. Topics include supply chain disruption, a private-sector approach and ways “to enable preventive measures actually being taken.”

PR Industry Taking Larger Slice of Paid Media Pie

Fleishman-Hillard — Mon, 30 Apr 2012 18:02:50 +0000

In an Ad Age article, Dave Senay, Fleishman-Hillard president and CEO, talks about PR’s growing role in the media-buying game and how paid channels provide “another way to do our storytelling.”

Read: More PR Agencies Get Into Media-Buying Game

Millennial Messaging: Five Ways to Engage With Connected Employees

Fleishman-Hillard — Fri, 27 Apr 2012 15:25:21 +0000

The team from B2E Comm shares five ways to engage millennials in internal communications, including how companies could “take a cue from ‘The Hunger Games.’”

The Latin America Delusion: Thoughts From the WEF

Fleishman-Hillard — Thu, 26 Apr 2012 20:10:23 +0000

Considering today’s Latin American markets are either “emerging, submerged or in the emergency room,” which is preferred — a local or regional communications plan? In a Latin Business Chronicle column, communications specialist Dario Cutin explains why the World Economic Forum provided a reminder that viewing Latin America as a “homogenous region or market is a mistake.”

Read: The Multiple Realities of Latin America

Putting a Woman’s Touch on the Economy

Fleishman-Hillard — Mon, 23 Apr 2012 18:56:33 +0000

When examining the American economy, some observers say “a matriarchy has taken hold.” In a Forbes column, communications specialist Nancy Bauer helps examine the latest findings from “Women, Power & Money,” including effects of the Great Recession and women’s sphere of influence.

Read: How the Great Recession Strengthened the American Woman

Food for Thought on UK’s Obesity Fight

Fleishman-Hillard — Fri, 20 Apr 2012 21:04:17 +0000

Will the U.K. government — and its links to fast food companies — succeed in its fight against obesity? In a PRWeek podcast, public affairs specialist Liam McCloy discusses the government’s campaign and suggests it’s “gone back to more of a blame game.”

Watch: Government Warned on Reliance on Food Industry in Obesity Fight