Fleishman-Hillard

The Role of Digital Communications and ‘Pharmacovigilance’

Fleishman-Hillard — Fri, 03 Feb 2012 21:10:37 +0000

In an article in PharmaVoice, pharma specialist Mark Senak discusses pharmacovigilance communication and explains why the best digital strategy includes “the concept of a two-way exchange.”

Read: Best Practices in Pharmacovigilance

B2E Communicators Offer Sound Legal Advice

Fleishman-Hillard — Thu, 02 Feb 2012 21:58:08 +0000

No matter the industry, communications pros and lawyers are destined to cross paths. The team from B2E Comm says “legal and comms should be on the same team” and offers five tips to help make the relationship a productive one.

Storytelling Made Simple: Lessons From Kurt Vonnegut

Fleishman-Hillard — Wed, 01 Feb 2012 20:12:03 +0000

Most communicators realize pitching the story is the easy part — if there’s a compelling story to tell. Our communications specialists in Ireland apply lessons from the late Kurt Vonnegut, revealing the “simplicity of effective storytelling.”

From News Feed to Lead: Three Facebook Areas Communicators Need to Know

Fleishman-Hillard — Wed, 01 Feb 2012 14:58:41 +0000

Digital specialist Justin Goldsborough looks at three Facebook principles communicators must have a handle on, including an approach that’s “not sexy” but beats the “flash and sizzle.”

An Agenda for the 2012 Conventions

Fleishman-Hillard — Tue, 31 Jan 2012 19:23:03 +0000

While political conventions are “networking on steroids,” they also provide serious business opportunities. The public affairs specialists at VOX Global, a Fleishman-Hillard company, share a strategy for engagement at the 2012 conventions.

Inside the World of the WEF

Fleishman-Hillard — Mon, 30 Jan 2012 21:53:39 +0000

The World Economic Forum might be “a dream” for communications and public affairs professionals, but how can it improve? In a PRWeek column, Jack Modzelewski, Fleishman-Hillard president of the Americas, looks at this year’s “biggest thematic set change.”

Read: Positive Movements Start in Davos

What Can Companies Learn From Malnutrition Efforts?

Fleishman-Hillard — Fri, 27 Jan 2012 18:38:35 +0000

What does malnutrition in Vietnam have to do with employee communications? The team from B2E Comm explains, applying lessons from an educator and humanitarian who focused on “deviant behaviors.”

The E-Doctor Will See You Now

Fleishman-Hillard — Thu, 26 Jan 2012 19:21:13 +0000

Will the cloud help when you’re under the weather? Pharma specialist Mark Senak looks at how technology has changed the patient experience, suggesting physicians might not realize “the change it demands.”

Survey Says: Government Needs Social Media

Fleishman-Hillard — Thu, 26 Jan 2012 16:18:34 +0000

Our communications specialists in Canada look at some research findings and explain why government 2.0 is “no longer an option.”

What Effect Will a Nay Vote Have on UK Politics?

Fleishman-Hillard — Wed, 25 Jan 2012 15:01:43 +0000

Will an intraparty disagreement cause headaches for Deputy Prime Minister Nick Clegg? In a PRWeek article, public affairs specialist Nick Williams weighs in on former Liberal Democrat leader Paddy Ashdown’s vote — and why it will be one of many lines “drawn in the sand.”

Read: Paddy Ashdown’s Defiance Over Benefits Cap Causing Headaches for Nick Clegg